Red Bull Music Academy New York INABA
INABA, the design firm founded by Jeffrey Inaba, was contracted by the Red Bull Music Academy to take four floors of a vacant New York building in its Chelsea neighborhood and turn it into the ideal learning space. The firm used curved walls to divid...
Red Bull Ride + Style Fixed-Gear Competition Recap
Putting another notch in its foray into extreme sports, Red Bull celebrated its affinity for fixed-gear freestyle with the Red Bull Ride + Style Fixed-Gear Competition this year at Justin Herman Plaza, San Francisco. At its third year, international...
Danny MacAskill’s Imaginate Series Trailer
Imaginate is Danny MacAskill’s new project, a ground-breaking six-part series that will take viewers into the mind of the trials rider and YouTube sensation. Presented by Red Bull, the series follows MacAskill as he returns from a career-threat...
Red Bull Introduces ‘Flow’ Social Media Platform
Red Bull further asserts itself as a powerhouse in the action sports scene by introducing its ‘Flow’ app for iPhone and Android mobile devices. Realizing the rise of mobile cameras as a medium for trick documentation, the app is targeted...
Red Bull Perspective – A Skateboard Film
The release of Girl & Chocolate Skateboards’ wittily-named combination video prompted a hefty discussion on the direction of skate media. Visual in nature, the skateboarding community pondered its preferred aesthetic – whether it̵...
A Look Inside Red Bull’s New London Headquarters
After making waves with their offices in Amsterdam, Red Bull now showcases their recently refurbished headquarters in London. Having first set up shop in the UK in 2006, the multinational Austrian corporation enlisted Jump Studios who specialize in h...
A Look at the Production of Red Bull Racing’s RB9
Three cranks better than a schematics diagram, Red Bull Racing gives their audience a fascinating visual breakdown of their newly unveiled opus, the RB9. Entitled “Rhythm of The Factory,” the clip sees the creation of the brand’s ne...
Red Bull Thre3Style National Finals 2012 Recap
As one of the top U.S. destinations, Orlando proved to be a perfect location to showcase the cross-country talent that hit the stage at Red Bull Thre3Style National Finals. The three-day event began with semi-qualifiers held the first two nights to d...
Red Bull: Schuster Skate Villa
Taking a neglected hunting lodge and adding a few thousand pounds of wood and concrete, skater Philipp Schuster and a motivated group of friends transformed an old lodge into one of the cooler indoor skateparks around. Highlighted here by Red Bull, t...
