Sid Lee Architecture and Senior Partner/Lead Design Architect Jean Pelland recently completed the construction of Red Bull’s new Amsterdam headquarters. Located in a former shipping yard alongside a retired U-boat, the urban space emphasizes Red Bull’s ability to take their work seriously without taking themselves too seriously. Duality is the theme of the project, with the interior juxtaposing black and white, dark and light, public and private, work and play, arts and industry, and a respect for traditional values with those of modernity. Ultimately, the architecture perfectly combines the simplicity of the industrial space with the performance for which Red Bull is known. This new video takes you inside the headquarters for a glimpse into the project’s completion.

Source: ArchDaily

Watch two-time supercross champion James Stewart break down the different elements of a supercross course at his home in Haines City, Florida. Shot using a high-speed Phantom Camera, the result is a bevy of stunning images that blends man with machine. If there’s one thing to draw from Stewart’s words, it’s that motocross is all about doing things that others say can’t be done.

Casio has partnered with Red Bull Racing on the EDIFICE EQW-A1000RB, a limited edition watch built with the same concepts in mind as a Formula 1 car creation. It features blue highlights on the dial and the lower layer of the bezel to match the team colors, together with a red second hand and red dial marks. The watch face and bezel is carbon fiber, creating a lightweight, yet strong timepiece much like its design inspiration. Only 100 of the new EDIFICE watches have been produced, going on sale exclusively at Casio Online this week priced at £550 GBP (approximately $862 USD).

As many forms of cycling continue to gain popularity all across the world, the Red Bull Minidrome tour recently stopped off in Victoria Baths, Manchester, enabling Stephen Hughes to capture much of the event’s happenings. From the pregame process of the setup to the actual competition itself, the footage captures two days of occurrences of the gradually popularizing Red Bull event.

Source: Polly Is Not Probably

Red Bull recently commissioned Sid Lee Architecture to create the company’s new Red Bull Amsterdam headquarters. Building on the Red Bull DNA and established philosophies, the team under the direction of Senior Partner and Lead Design Architect Jean Pelland set out to divide the interior spaces according to the juxtaposition of “reason versus intuition, arts versus the industry, dark versus light, the rise of the angel versus the mention of the beast.” The result of the restored and redesigned former shipbuilding factory is a carefully struck balance of structure, elegance, simplicity and fascination.

Source: ArchDaily

After visiting Switzerland for the Red Bull Verzasca Run, free runner and Red Bull athlete Ryan Doyle heads to Mardin in Southeastern Turkey to take on the roofs, historical monuments and stairwells for an incredible free-running performance. This exclusive Red Bull video follows Doyle around the city as he shows off his talents in the sport, while speaking about the unique culture and experience he had in Mardin. Enjoy!

On July 23 in Chicago, the nation’s best b-boys will face off during the Red Bull BC One United States qualifier. Throughout four rounds of 1-on-1 battles, the competition will pit city against city and crew against crew. Style will clash with power, toprock with downrock, tight footwork with explosive acrobatics. At the end, only one of the 16 competitors will emerge with the right to call himself the best b-boy in North America. In addition to bragging rights, the victor will earn the chance to represent the United States at the Red Bull BC One World Finals in Moscow, Russia this November. The national qualifier in Chicago will be held at the Aragon Ballroom on Saturday, July 23 at 8:00 p.m. Tickets for the event are $10.00 for general admission and $20 for balcony and can be purchased at the Aragon box office or online at aragon.com. More information on the event can be found at Redbullbcone.com.

Aragon Ballroom
1106 W. Lawrence Ave.
Chicago, IL 60640
United States
Tel: 773.561.9500

This past weekend, Red Bull Ride + Style attracted more than 5,000 to the Justin Herman Plaza in San Francisco. The event was a combination of fixed gear bike culture and contemporary art with a freestyle competition held on a course that featured artwork by local artists. More than 60 riders from the Bay Area, Seattle, Portland, New York and Japan gathered together to show off their tricks and their speed.

Red Bull introduces the world’s smallest velodrome to the UK fixed gear scene. On January 15, 2011, Red Bull Mini Drome will be coming to York Hall in London’s East End. In a UK first, Red Bull will be creating the world’s smallest velodrome to challenge fixed gear riders from across the capital. Applications are now being accepted, with further information on how to ride the Mini Drome available here.

York Hall
5 Old Ford Road
Bethnal Green
London, E2 9PJ
England

Furthering their push into niche markets, Red Bull continues their aggressive brand marketing while offering us viewers some of the most entertaining events and viral videos around. Painting the town red in the literal sense is this 3D feature showcasing Joey Brezinski skating through a blank canvas with buckets of brightly colored paint in hand. Enjoy!