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Odd Future x Qubic Store NZ Exclusive T-Shirt

After being booted from the lineup for Big Day Out 2012 Auckland, Odd Future recently decided to relegate a show at the Auckland Powerstation venue for January 19 instead. In honor of the unexpected change of plans and its now evident distaste for th...

Qubic Store “The Handle” Packaging Design by Casey Ng

Adopting its own fresh and engaging take on the pervasive “reuse and recycle” philosophy, Qubic Store enlisted the foresight of designer Casey Ng for its new shopper-friendly “The Handle” packaging design. Taking various elements of traditional Japan...

Qubic Store x All Blacks x adidas Originals “all heroes” Campus 80′s

adidas Originals has teamed up with Auckland’s Qubic Store and the New Zealand All Blacks rugby team to present an exclusive design to its iconic Campus 80’s silhouette. Drawing inspiration from All Blacks’ 2011 jersey which pays tribute to the...

New Zealand All Blacks: all heroes

With the recent rugby festivities in full swing, we take a look at “all heroes” – a creative concept developed by Auckland’s Qubic Store and adidas Originals for New Zealand’s national rugby team, the legendary ‘All Blac...

QUBIC Store Re-Opening

One of New Zealand’s premiere retailers, QUBIC founded in part by Frank Liew recently pulled the curtains off of its new store space. QUBIC2.0′s progression is thoroughly outlined on Frank’s blog, but a quick rundown includes a...

QUBIC STORE x CASIO G-SHOCK GA-100 “Beacon”

QUBIC STORE’s Frank Liew offers a glimpse into his latest collaborative effort involving CASIO G-SHOCK. Based on the GA-100 model, an in-line matte black version was modified with a special GPS and navigation-inspired pattern. As a referenc...

QUBIC x Nike Sportswear “Little Victories” Video

The small island country of New Zealand had much to cheer over the last few weeks. Despite being far from a footballing power, the country did admirable earning a respectable 3 points. Qubic Store was an unofficial World Cup party heardquarters a...

QUBIC x Nike Sportswear “Flight of the Underdogs”

QUBIC out of New Zealand got into the festive spirit as they revamped their store to reflect the current participation of their beloved Kiwis at the 2010 World Cup. Earning its first ever point at the World Cup thanks to a last gasp equalizer fro...

Q123 #3 – HYPEBEAST x 8FIVE2 x Loren Purcell for Qubic Store “City of Taipans”

Qubic Store celebrated its 3rd anniversary this year which led to the creation of a series of different collaboration projects. Traveling extensively through Asia, Qubic Store’s Frank Liew developed a strong relationship through consistent...

QUBIC’s A Night with Chaz Bojorquez

A few nights ago, New Zealand’s QUBIC played host to a living legend in the realm of street art as Chaz Bojorquez spent the evening offering some personal insights into this work and career. Bringing together much of the region’s stre...

ORIGINALS BY QUBIC 5 Shoes

Frank Liew caps off a solid ORIGINALS BY QUBIC project as he offers us a closer look into each of the five designs– by Frank himself, Woody of Sneaker Freaker, Chris Lewis, Sean Aickin and Kevin Downie. Pictures aside, you can also read abo...

Kazuki Kuraishi x adidas Qubic Party

Over a span of several videos, the Originals by Qubic initiative recently culminated in a large-scale party featuring the attendance of multi-faceted designer Kazuki Kuraishi. In addition to his appearance in New Zealand, the unveiling of five ex...

Kazuki Kuraishi x “Q123″ LOGO and “MIX” Crewneck Sweatshirt

Aligning himself with the anniversary series of New Zealand retailer Qubic, Japanese designer Kazuki Kuraishi contributes the following logo design to the project for the “MIX” CREWNECK SWEATSHIRT. The crewneck sweater features a flip...

Originals by Qubic #3: Frank Liew

In a recent campaign, Frank Liew and his store Qubic put together a series of videos as part of the Qubic Celebrates Originals project. Helping raise the awareness around the Oceanic area, five individuals from various backgrounds have all come...

Nike Sportswear LIVESTRONG Installation at Qubic

Working on an ultra-short timeline, Frank Liew and the Qubic crew were able to bang out a great installation on behalf of Nike Sportswear for their LIVESTRONG collection. In addition to showing the obvious products associated with the project, th...