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Geselle for Purist Cardholder

Geselle has linked with San Francisco-based retailer Purist for an inventive collaboration that has culminated in an ever-handy cardholder. Handcrafted by a single artisan, the holder features an ergonomic design, laser-engraved custom camo pattern,...

Purist 2012 Summer Lookbook

San Francisco-based Purist unveils the first installation of its 2012 summer lookbook. Pushing the shop’s house brand with a selection of graphic T-shirts and fleece with well-chosen camouflage accents, typographic insignias and hints of a mili...

Purist 2011 Spring/Summer Lookbook Part 1

Purist continues building into the new year as Spring 2011 sees a new release of product from the Bay Area-based brand. In total five T-shirt designs, a coach’s jacket, hoodie and crews are featured as part of the collection. The “Abs...

HUF x Purist 3rd Anniversary T-Shirts

Purist continues the 3 year celebrations with a new collaboration alongside fellow Bay Area staple HUF. Together both work with familiar HUF typography and graphics, focusing on the three year anniversary via stars and bolts. Two colorways releas...

The Lovewright Co. x Purist 3rd Year Anniversary Tee

Coming at time when most retailers are having a difficult time staying afloat, Purist continues pushing forth with its own in-house line of releases, this time collaborating with The Lovewright Co. on a third anniversary tee. Focusing on both bra...

Futura Laboratories for Purist “Absolutum Dominum” T-Shirt

Purist celebrates its 3rd Anniversary with a special collaboration alongside Futura Laboratories. Building off Purist’s recent 2010 Spring/Summer range, the shirt features a backside hit that states “Absolutum Dominum”, while th...

Purist 2010 Spring/Summer “Absolutum Dominium” Lookbook

Purist debuts its 2010 Spring/Summer Collection via the brand’s new lookbook, titled “Absolutum Dominium”. Revolved around the theme of absolute domination, Purist produces a series of graphic shirts depicting a strong emphasis...

Purist 2010 Spring 5-Panel Caps

Purist develops a new series of 5-panel caps as part of its Spring 2010 Collection. Featured are three different selections, two boasting a water-proof 500 Denier coated Cordura exterior while a third takes on a ripstop platform with Dyneema fibe...