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PUMA x Solange Disc Collection

Having recently linked up with PUMA on its women’s footwear division as a creative consultant, Solange Knowles has now revealed their creative partnership with the PUMA x Solange Disc Collection. Working with Gerlan Jeans, William Okpo and Hish...

BWGH for PUMA 2014 Capsule Collection Preview

When we interviewed David Obadia earlier this year, he rather bluntly announced forthcoming projects with PUMA in 2014. The German sportswear behemoth itself has made some notable pushes in each of its concentrations, having already claimed the right...

PUMA and Arsenal Announce Long-Term Agreement

Rising to the top of the table on the backs of a resurgent Aaron Ramsey, Santi Cazorla, Theo Walcott and Jack Wilshire, London-based soccer club Arsenal have a bit to be proud of this season. Aside from prospective summer signings, the organization c...

Kith “Coat of Arms” New York Pop-Up Shop

After a highly successful week-long opening in the heart of Paris, Kith’s “Coat of Arms” pop-up makes its stateside debut in the shop’s native New York City. Appearing in the Big Apple’s NoHo neighborhood, the shop serve...

jouetie × atmos x PUMA 2014 Spring Collection

Following last fall’s collaborative Reebok Pump Fury, Tokyo sneaker mainstay atmos has teamed up with women’s label jouetie once again, this time to introduce two pairs of PUMAs for Spring 2014. While the collab’s bold Disc Blaze pa...

PUMA 2014 TAKUMI “Year of the Horse” Collection

PUMA’s TAKUMI line has gone all-in for the upcoming Chinese New Year with its premium “Year of the Horse” collection. The made in Japan collection offers up two of PUMA’s most iconic silhouettes — the Suede and Suede Mid...

Ronnie Fieg x PUMA Disc Blaze Lite “Coat of Arms” Paris Recap

Inspired by an ideology of unity and the brand’s own “Just Us” philosophy, Kith’s “Coat of Arms” pop-up shop opened its doors in Paris this past week. The clean space served as the home to the release of Ronnie Fie...

A Conversation with David Obadia of BWGH About the PUMA “Bluefield” Project

David Obadia, one of the two founders behind Brooklyn We Go Hard, has seen the brand emerge from the Parisian fashion landscape with a creative vision that raises awareness for art and culture. Recently, we sat down with David to talk about BWGH̵...

PUMA 2014 Fall/Winter Blaze of Glory Preview

After some stellar collaborative colorways, it looks like the PUMA Blaze of Glory is going to be returning this coming fall/winter in a slew of new colorways. In contrast to the bright colorways that have graced this silhouette in the past, these upc...

PUMA Bring in Thierry Henry, Marco Reus, Cesc Fabregas & Mario Balotelli to Launch the evoPOWER 1 FG

With recent news of Mario Balotelli’s sponsorship deal with PUMA surfacing recently, the German sportswear brand wasted no time in launching their newest creation for the pitch: the evoPOWER 1 FG. Recruiting help from some of the most precise s...