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PUMA 2013 “The Nature of Performance” Presentation @ PUMA Brand Center Tokyo Recap

2013 signals a pioneering year for PUMA, as the global sport/lifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform: The Nature of Performance. The Nature of Performance underpin...

PUMA Unveils the Mobium Elite Running Shoe

PUMA introduces its latest breakthrough running shoe, the Mobium Elite. As the premier model in PUMA’s new Adaptive Running collection, it is designed to expand and contract along with the foot’s movement, and follows with current trends in per...

PUMA Ely Future

Fresh from PUMA, and aptly dubbed–these futuristic kicks conjure up Hollywood-spun memories of hooverboards and flying McFlys–is the Ely Future. Chunky uppers with thick outsoles and vibrant contrasting color blocks cause these to stand o...

PUMA 2013 Spring Future Sky Hi

Continuing the iconic lineage of the Sky Hi family, the PUMA Future Sky Hi is an update of the silhouette made famous in the ’80s both on and off the court. The upper, made of a perforated nubuck with leather overlays, features a breathable neo...

PUMA @ BRIGHT Tradeshow January 2013

This year’s BRIGHT Tradeshow has PUMA offering a display of both its upcoming releases as well as archive pieces at its Berlin-based station. Venturing forth from its origins as a shoe and sportswear company, the major sports brand is now consi...

PUMA Future Suede Lite

Introduced back in 1968, the timeless PUMA Suede has received an update in recent times, appearing as the PUMA Future Suede Lite pictured. Available in three colorways following an initial unveiling through an Undefeated-designed pack, the kicks feat...

PUMA Running Bioweb Elite

The spider web is one of nature’s marvels. Almost weightless, strong and durable, these structural wonders are also remarkably flexible and pliable, making them the ideal reference point for PUMA’s Bioweb Elite. The newest running silhoue...

PUMA BioWeb Elite Fire & Ice Pack

PUMA introduces the brand new BioWeb Elite runner for 2013. The latest boundary-pushing footwear silhouette from the brand and striking a profile in the same vein as that of the iconic Disc Blaze, the design comes inspired by the intricate constructi...

PUMA Year of the Snake Collection

Having already witnessed BAPE and New Balance present exclusive ‘Year of the Snake’ footwear collections, PUMA jumps aboard with a range of its own. Consisting of the PUMA Mid and PUMA States in various colorways, the former features a le...

Meek Mill – The Progression

With his album Dreams & Nightmares debuting on the US Billboard 200 chart at number 2 on it’s first week, it’s truly a living testament that hard work does pay off. Just a few years ago, the Philly rhymer explained to us this was some...