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PUMA by Alexander McQueen 2012 Fall/Winter Joust Mid

British designer Alexander McQueen is bringing its famed punk-rock aesthetic to a mid sneaker by PUMA for the footwear label’s 2012 fall/winter catalog. Aptly called the “Joust Mid,” the shoe culls design inspiration from the sights...

Subaru PUMA Rallycross Team Unveiling

The past few weeks have been a whirlwind of activity for both Subaru and PUMA – having joined forces on not only a Global Rallycross pack of footwear, but the latter also coming on as title sponsor for a rallycross team. Comprised of Dave Mirra...

PUMA 2012 Global Rallycross Pack

The efforts of extreme sport stars like Travis Pastrana and Ken Block have helped solidify the place of rallycross in the mainstream conscious. International footwear label PUMA has recently been signed on as a title sponsor with the Subaru team (whi...

PUMA Social and Acclaim Magazine Find Inspiration in Melbourne’s Studio Six Fifteen

PUMA Social’s new series with Acclaim magazine is a new video series that explores the relationships of teammates to find what makes certain groups unique. In the series’ first episode, we go behind the doors of a unique creative collecti...

PUMA evoSPEED Video

The new PUMA evoSPEED line of shoes is all about speed — the speed of world-record holder and Olympic gold medalist Usain Bolt, to be precise. The line isn’t just about sprinting though, as it features sport-specific shoes for F1 racing, cricke...

PUMA 2012 Spring/Summer Disc Blaze LTWT Sporty

PUMA is bringing another fresh evolution of the classic Disc Blaze LTWT into its Spring/Summer 2012 collection. It’s been almost 20 years since the original release, so it’s hardly a surprise that the new LTWT Sporty is packing a fair amo...

PUMA “The Suede” Video

The PUMA “The Suede” video is a visually entertaining, text-based offering that showcases the long and lustrous history of the iconic sneaker. Worn by the likes of Walt “Clyde” Frazier, Tommie Smith and known as the signature...

BEAMS x PUMA 2012 Spring/Summer Capsule Collection

BEAMS and PUMA are continuing with their inspired collaboration with another capsule collection for Spring/Summer 2012. Utilizing a textured approach to reinterpreting classic pieces like hooded sweatshirts, track jackets and shorts, the pattern is p...

Woody of Sneaker Freaker Breaks Down Their New PUMA Bunyip Collaboration

A heavyweight in the realm of sneaker media, Sneaker Freaker unveils their latest footwear project: the PUMA Bunyip. No strangers to PUMA, the Sneaker Freaker founder takes the opportunity to chop it up with HYPEBEAST regarding the mystical Bunyip, h...

PUMA 2012 “TAKUMI” Made in Japan Collection Part II

After getting a look at the first collection back in January, PUMA 2012 “TAKUMI” rolls out part II of their Made in Japan effort. Inspired by Japanese artisanal techniques, the attention to detail and quality craftsmanship is the hallmark...

PUMA Amsterdam Store Opening

Global sport/lifestyle brand PUMA revamped its PUMA Store in Amsterdam with a new joyful, innovative, and sustainable retail design that enhances the display of PUMA’S collections and offers cutting-edge technology features to engage with customers....

Undefeated x PUMA 2012 Spring/Summer Ballistic Collection

After releasing its collaboration “Stripe Off” Clyde collection a few seasons ago, the duo of Undefeated and PUMA have steadily released consecutive collections that fuse the edge and innovative of the Los Angeles lifestyle brand with the...

PUMA Social: “Surfing” Video

PUMA Social follows the ‘after hours,’ social lives of their athletes. In their latest video short titled “Surfing,” PUMA explores a subtle soapbox social message, decrying the vapid ‘stars’ and programming of real...

PUMA by HUSSEIN CHALAYAN 2012 Spring/Summer Urban Glide Lo Leather

A decidedly minimal aesthetic, the newest PUMA by HUSSEIN CHALAYAN silhouette for Spring/Summer 2012 arrives via the Urban Glide Lo Leather. Reflecting the same visual integrity as its previously released Mid-Top iteration, the pair is mocked up in a...

PUMA by HUSSEIN CHALAYAN 2012 Spring/Summer Urban Glide Mid Leather

After previewing the PUMA Black Label introduction of the similarly themed Haast Collection, the PUMA by HUSSEIN CHALAYAN range sees a new installment via the Spring/Summer 2012 Urban Glide Mid Leather. Arriving as a segment of the “Urban Mobil...