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PUMA by MIHARAYASUHIRO 2013 Spring/Summer Lookbook

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Little things fascinate MIHARAYASUHIRO in big ways — bicycle spokes, rucksack frames, camouflage — the minute details and inspirations that form the backbone of his unique design language. PUMA by MIHARAYASUHIRO’s Spring/Summer 2013...

PUMA Made in Japan “Python” Collection

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As the moniker suggests, the PUMA Made in Japan “Python” collection is a range of new pieces of footwear with a distinct reptile twist. The First Round, Basket and Slip Stream have been realized in either predominantly white or black silh...

PUMA 2013 “The Nature of Performance” Presentation @ PUMA Brand Center Tokyo Recap

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2013 signals a pioneering year for PUMA, as the global sport/lifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform: The Nature of Performance. The Nature of Performance underpin...

PUMA Unveils the Mobium Elite Running Shoe

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PUMA introduces its latest breakthrough running shoe, the Mobium Elite. As the premier model in PUMA’s new Adaptive Running collection, it is designed to expand and contract along with the foot’s movement, and follows with current trends in per...

PUMA Ely Future

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Fresh from PUMA, and aptly dubbed–these futuristic kicks conjure up Hollywood-spun memories of hooverboards and flying McFlys–is the Ely Future. Chunky uppers with thick outsoles and vibrant contrasting color blocks cause these to stand o...

PUMA 2013 Spring Future Sky Hi

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Continuing the iconic lineage of the Sky Hi family, the PUMA Future Sky Hi is an update of the silhouette made famous in the ’80s both on and off the court. The upper, made of a perforated nubuck with leather overlays, features a breathable neo...

PUMA @ BRIGHT Tradeshow January 2013

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This year’s BRIGHT Tradeshow has PUMA offering a display of both its upcoming releases as well as archive pieces at its Berlin-based station. Venturing forth from its origins as a shoe and sportswear company, the major sports brand is now consi...

PUMA Future Suede Lite

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Introduced back in 1968, the timeless PUMA Suede has received an update in recent times, appearing as the PUMA Future Suede Lite pictured. Available in three colorways following an initial unveiling through an Undefeated-designed pack, the kicks feat...

PUMA Running Bioweb Elite

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The spider web is one of nature’s marvels. Almost weightless, strong and durable, these structural wonders are also remarkably flexible and pliable, making them the ideal reference point for PUMA’s Bioweb Elite. The newest running silhoue...

PUMA BioWeb Elite Fire & Ice Pack

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PUMA introduces the brand new BioWeb Elite runner for 2013. The latest boundary-pushing footwear silhouette from the brand and striking a profile in the same vein as that of the iconic Disc Blaze, the design comes inspired by the intricate constructi...