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Primitive x The Hundreds Teaser Video

StyleComments ⋅ Nov 5, 2010
The Hundreds has just released this teaser clip showcasing their forthcoming collaboration aside Primitive. Founded in part by Paul Rodqiguez, Primitve’s iconic owner actually features in the video. The clip briefly displays some of the pieces to...

Primitive 2010 Fall/Winter Lookbook

StyleComments ⋅ Oct 21, 2010
Primitive proudly presents its collection for the 2010 Fall/Winter season, a follow up to the brand’s successful Summer line. This time around, the Encino cats enlist the heirs to the Ice Cube dynasty, Doughboy and OMG, for a guest appearan...

ALREADYtv: Quality Produce – PRIMITIVE

CultureComments ⋅ Oct 7, 2010
ALREADYtv takes an in-depth look into sneaker and streetwear retailer PRIMITIVE. Founded in part by one of the generation’s greatest skaters in Paul Rodriguez, P-rod speaks over a series of topics including the development of PRIMITIVE, the...

Nike SB 2010 Fall Apparel Collection featuring Primitive

StyleComments ⋅ Sep 1, 2010
Nike SB continues its “Support Your Local” campaign with Todd Jordan, as the brand presents its 2010 Fall Collection. This season, Todd shot the folks at Primitive in Encino, California, of course known for being the shop co-owned by...

Primitive New Era Melton Plaid Fitteds

StyleComments ⋅ Aug 31, 2010
Known for producing plenty of custom New Era colorways, Primitive welcomes two additional designs for Fall 2010. Both take on a melton wool crown, with a Fall-friendly plaid showcased on the visor. Additional details include the brand/store’...

Primitive 2010 Summer Lookbook

StyleComments ⋅ Jul 26, 2010
Primitive offer up this extensive collection of graphics t-shirts for their summer collection of this year. As you can see there are different variations of their logo motif used across a number of tees. Both the lookbook and the accompanying vid...

Primitive “Infrared” New Era Fitted

StyleComments ⋅ Jul 23, 2010
With its official Infrared Air Max 90 release scheduled for tomorrow, Primitive works up this special New Era, made to match to anticipated 2010 retro. Having quickly established themselves with countless custom fabric New Era’s, this lates...

Primitive Essentials

FeaturesComments ⋅ May 10, 2010
Continuing our HYPEBEAST Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!

Primitive “Rest in Paradise” Guru Tribute Tee

UncategorizedComments ⋅ May 6, 2010
Paying tribute to the late Keith “Guru” Elam, Primitive work up a new graphic tee featuring a collage of some of his greatest musical accomplishments in cassette artwork form. The graphic work was done by Berto Herrera and features an...

Primitive 2010 Spring/Summer Lookbook

UncategorizedComments ⋅ Mar 27, 2010
After a teaser video earlier in the year, Primitive unveils its Spring/Summer Collection for 2010 through a lookbook and behind-the-scenes video. The imagery showcases the brand’s growth with more headwear and cut-and-sew pieces integrated...

Primitive Brenda Lynn Skate Deck

UncategorizedComments ⋅ Mar 22, 2010
Dropped in conjunction with the brand’s 2010 Spring/Summer Collection is this new Brenda Lynn skate deck from So Cal fixture Primitive. The deck continues its recent campaign with Brenda Lynn and Shay Maria which appeared in Primitive’...

Brenda Lynn & Shay Maria for Primitive 2010 Spring Campaign Video

UncategorizedComments ⋅ Feb 15, 2010
Encino-based Primitive continues its Red Cup tradition with a new campaign featuring well-known model and Miss Howard Stern TV Brenda Lynn as well as Shay Maria. Featured is a behind-the-scenes video with both models as they introduce a new serie...

Primitive 2009 Holiday Lookbook

UncategorizedComments ⋅ Dec 3, 2009
Primitive unveil its first lookbook, presenting the retailer/brand’s new season for Holiday 2009. The collection consists of mostly graphic tees, fleece, and beanies along with their usually unmatched New Era designs, featuring simple two-t...

Primitive x Nixon Rubber Player Watches

UncategorizedComments ⋅ Nov 10, 2009
Our friends over at Primitive give us a peek into their new collaboration alongside acclaimed California watchmakers Nixon. Two different watches make the cut, including a Black piece featuring Primitive’s signature Green/Blue florescent co...

Nixon x Primitive Paul Rodriguez Watch Video

UncategorizedComments ⋅ Nov 6, 2009
HYPEBEAST gets a closer look into the upcoming watch project between Nixon and Encino-based boutique Primitive, co-owned by world class skateboarder Paul Rodriguez. The watches, featuring a colorway synonymous with Primitive and another inspired...