Primitive
Primitive 2010 Summer Lookbook
Primitive offer up this extensive collection of graphics t-shirts for their summer collection of this year. As you can see there are different variations of their logo motif used across a number of tees. Both the lookbook and the accompanying video features some familiar...
Primitive “Infrared” New Era Fitted
With its official Infrared Air Max 90 release scheduled for tomorrow, Primitive works up this special New Era, made to match to anticipated 2010 retro. Having quickly established themselves with countless custom fabric New Era's, this latest one comes as no surprise as we...
Primitive Essentials
Continuing our Hypebeast Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!
Primitive “Rest in Paradise” Guru Tribute Tee
Paying tribute to the late Keith "Guru" Elam, Primitive work up a new graphic tee featuring a collage of some of his greatest musical accomplishments in cassette artwork form. The graphic work was done by Berto Herrera and features an upside down Primitive tag in tribute of...
Primitive 2010 Spring/Summer Lookbook
After a teaser video earlier in the year, Primitive unveils its Spring/Summer Collection for 2010 through a lookbook and behind-the-scenes video. The imagery showcases the brand's growth with more headwear and cut-and-sew pieces integrated into the core line. Featured is an...
Primitive Brenda Lynn Skate Deck
Dropped in conjunction with the brand's 2010 Spring/Summer Collection is this new Brenda Lynn skate deck from So Cal fixture Primitive. The deck continues its recent campaign with Brenda Lynn and Shay Maria which appeared in Primitive's video seen last month. The deck along...
Brenda Lynn & Shay Maria for Primitive 2010 Spring Campaign Video
Encino-based Primitive continues its Red Cup tradition with a new campaign featuring well-known model and Miss Howard Stern TV Brenda Lynn as well as Shay Maria. Featured is a behind-the-scenes video with both models as they introduce a new series of product from Primitive,...
Primitive 2009 Holiday Lookbook
Primitive unveil its first lookbook, presenting the retailer/brand's new season for Holiday 2009. The collection consists of mostly graphic tees, fleece, and beanies along with their usually unmatched New Era designs, featuring simple two-tone color scheme and a blend of top...
Primitive x Nixon Rubber Player Watches
Our friends over at Primitive give us a peek into their new collaboration alongside acclaimed California watchmakers Nixon. Two different watches make the cut, including a Black piece featuring Primitive's signature Green/Blue florescent colorway and another watch inspired...
Nixon x Primitive Paul Rodriguez Watch Video
Hypebeast gets a closer look into the upcoming watch project between Nixon and Encino-based boutique Primitive, co-owned by world class skateboarder Paul Rodriguez. The watches, featuring a colorway synonymous with Primitive and another inspired by the Lakers, will see a...
Primitive 2009 Holiday New Era Collection Preview
Adding to their already impressive array of in-house releases, Encino-based Primitive give us a peek into their Fall batch of New Era caps. Highlighting the collection as two designs based off the highly anticipated Gucci Dunk SB as well as a couple of thin wale corduroy...
Primitive 2009 Summer T-Shirts
Primitive whip up a new collection of t-shirts for their Summer 2009 Collection, making its premier this weekend at The Maloof Cup. The shirts mostly take inspiration from the fellas wild lifestyle, featuring a tribute tee to the classic Minor Threat "Discography" album,...
Primitive x Oakley Frogskin Sunglasses
Finding inspiration within a well known 80s heavy metal album cover, Encino-based Primitive work up a new collaboration alongside Oakley, utilizing the eyewear brands classic Frogskin model. The sunglasses feature a gradient colorway, fading from black to purple, midnight...
Primitive x Diamond Supply Co. Limited Edition Logo Tee
Inspired by their retail set-up of gradient neon mirrors and tube-light decor, Primitive's Andy Netkin works up a new collabo t-shirt with Diamond Supply Co. The shirt features Diamond's classic logo design, reworked in a gradient effect and tagged with the Primitive script...
Primitive 2009 Spring/Summer New Era Caps
Primitive kick it up a notch with their new collection of New Era caps for Spring/Summer 2009. The lineup features an excellent medley of color/textile choices including wool, felt, leather and suede. Amongst the classic two-tone selections are four new stand-out colorways...
