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Primitive x Vans Cable Knit Half Cab

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Paul Rodriguez’s Primitive pairs up with Vans in this classic Half Cab celebrating the iconic shoe’s 20-year anniversary. These suede kicks feature a cable knit detail around the collar and tongue — a style more familiar on wool swe...

Primitive 2012 Spring Commercial

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The Primitive skate team is at the forefront of the brand’s campaign for Spring 2012. Taking a day in the life approach, follow P-Rod and crew as skating takes precedent over seemingly everything else. Serving as one part lookbook, and equal pa...

Primitive x Gourmet 2012 Spring Quadici

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After spotting the collaboration between Primitive and Gourmet at Agenda on the Quadici back in August, further details about pricing and availability are now at hand. Bold yet refined, the most interesting of these subtleties is a patent leather fox...

Steven Fernandez for Primitive Skate Video

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Primitive puts us on to the latest addition to its skate team roster, Steven Fernandez. At 11 years young, the kid, also known as Baby Scumbag, is already cementing himself as an up-and-comer in the skate world. With huge potential and an entertainin...

Primitive 2011 Holiday Classic P Snapback Cap

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With the much-anticipated release of the Air Jordan 11 Concords just days away, California’s Primitive has released a pair of matching snapback caps. Options include Space Jam Black and Concord White variations of the Classic P hat. The Space J...

Primitive x Rook: The Jaro Sisters Video

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Purveyors of beautiful women rejoice as Primitive and Rook have gotten the Jaro sisters, Justene and Dawn respectively, together for the first time professionally on video. The model-driven series of T-shirts are sure to fly off the shelves much in t...

Primitive x DVS Torey Pudwill

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California-based Primitive Shoes partners up with skateboarding brand DVS to drop a limited edition version collaboration with Torey Pudwill. Produced in a limited quantity, these shoes truly capture the essence of California with a California flag s...

Torey Pudwill for Primitive x DVS

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Professional skateboarder, Torey Pudwill, who has been on four wheels since the tender old age of six, talks about how the Primitive x DVS collaboration resulted in the crafting of the Co Lab shoe. Along with the skate action, Pudwill reflects on pul...

Primitive 2011 Holiday Snapbacks

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Primitive put together a handful of snapbacks in this latest collection of mostly contrasting colorways and themes. The California state flag gets a nice green, black and purple makeover, especially with a crisp white upper. Other standouts include a...

Primitive 2011 Fall/Winter Video featuring Nate Principato

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Fall is just around the corner and with the new season come new collections. California’s Primitive presents a video preview with some of their upcoming apparel pieces that’s set to release in the coming weeks. The store’s team ride...