Black Scale x Primitive Collection
The Californian connection of Black Scale and Primitive link up in a new capsule of T-shirts and a snapback. The collection focuses on some of Black Scale’s signatures along with the cool and sleek aesthetic of Primitive and its founder Pau...
Primitive 2011 Fall Preview
Primitive brought their signature brand of California-inspired gear to Agenda as the Encino-based company presented looks for Fall 2011. Building off past efforts, the collection varies in inspiration through each team member’s individual t...
Primitive 2011 Spring New Era Caps
Primitive give us a peek into a new batch of New Era caps for the upcoming Spring 2011 season. Three different styles are offered in total, including two colorways in the “Valley” joint, as well as a “Red Cup Crew” and a n...
Primitive x The Hundreds Teaser Part II
Encino-based Primitive and streetwear staple The Hundreds present the second video for the duo’s denim collaboration, due out on November 20th, 2010. Bearing both company logos, the jeans feature a dyed rich indigo washed finish, with tradi...
Primitive 2010 Fall/Winter Caps
Primitive has just dropped this run of caps. Opting for a mix of branded and slogan centric designs, the collection includes snapbacks, fitteds and even a mesh cap, ensuring something for everyone. Generally adopting a darker palette, the hats ar...
Primitive x The Hundreds Teaser Video
The Hundreds has just released this teaser clip showcasing their forthcoming collaboration aside Primitive. Founded in part by Paul Rodqiguez, Primitve’s iconic owner actually features in the video. The clip briefly displays some of the pieces to...
Primitive 2010 Fall/Winter Lookbook
Primitive proudly presents its collection for the 2010 Fall/Winter season, a follow up to the brand’s successful Summer line. This time around, the Encino cats enlist the heirs to the Ice Cube dynasty, Doughboy and OMG, for a guest appearan...
ALREADYtv: Quality Produce – PRIMITIVE
ALREADYtv takes an in-depth look into sneaker and streetwear retailer PRIMITIVE. Founded in part by one of the generation’s greatest skaters in Paul Rodriguez, P-rod speaks over a series of topics including the development of PRIMITIVE, the...
Nike SB 2010 Fall Apparel Collection featuring Primitive
Nike SB continues its “Support Your Local” campaign with Todd Jordan, as the brand presents its 2010 Fall Collection. This season, Todd shot the folks at Primitive in Encino, California, of course known for being the shop co-owned by...
Primitive New Era Melton Plaid Fitteds
Known for producing plenty of custom New Era colorways, Primitive welcomes two additional designs for Fall 2010. Both take on a melton wool crown, with a Fall-friendly plaid showcased on the visor. Additional details include the brand/store’...
Primitive 2010 Summer Lookbook
Primitive offer up this extensive collection of graphics t-shirts for their summer collection of this year. As you can see there are different variations of their logo motif used across a number of tees. Both the lookbook and the accompanying vid...
Primitive “Infrared” New Era Fitted
With its official Infrared Air Max 90 release scheduled for tomorrow, Primitive works up this special New Era, made to match to anticipated 2010 retro. Having quickly established themselves with countless custom fabric New Era’s, this lates...
Primitive Essentials
Continuing our Hypebeast Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!
Primitive “Rest in Paradise” Guru Tribute Tee
Paying tribute to the late Keith “Guru” Elam, Primitive work up a new graphic tee featuring a collage of some of his greatest musical accomplishments in cassette artwork form. The graphic work was done by Berto Herrera and features an...
Primitive 2010 Spring/Summer Lookbook
After a teaser video earlier in the year, Primitive unveils its Spring/Summer Collection for 2010 through a lookbook and behind-the-scenes video. The imagery showcases the brand’s growth with more headwear and cut-and-sew pieces integrated...
