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Primitive 2011 Fall/Winter Video featuring Nate Principato

Fall is just around the corner and with the new season come new collections. California’s Primitive presents a video preview with some of their upcoming apparel pieces that’s set to release in the coming weeks. The store’s team ride...

Primitive x Vans 2012 Spring Footwear Preview @ S.L.A.T.E.

Primitive continues the collaborative footwear projects with a new set of designs produced by Vans and Vans OTW. Featured at S.L.A.T.E. was a denim version of the Bedford, with premium leather uppers and hiking-style laces, as well as the classic Hal...

Primitive: Chaz Ortiz @ Hollenbeck Skatepark

Earlier this summer Chaz Ortiz spent a few days shredding with the Primitive crew down in sunny SoCal. The session (seen above) was filmed in a few hours at Hollenbeck Skatepark in Los Angeles, with a special appearance by Theotis Beasley. Enjoy!

Primitive x Gourmet Quadici 2012 Spring Preview

Spotted at Agenda was an upcoming collaborative footwear venture between Primitive and Southern California shoe masters Gourmet. Working with the Quadici silhouette, the Primitive crew developed a colorway inspired by 1996′s Space Jam. Featurin...

Desiree Elyda for Primitive “Have A Yummy Summer” Video

Primitive welcomes another seasonal campaign with the steamy approach we’ve become so quickly acquainted with. This time around, the Encino staple features Desiree Elyda as its cover girl for a video shoot dubbed “Have A Yummy Summer....

Primitive x Nike SB P-Rod Cali 2.5

Primitive will open its second shop in Berlin, Germany this Thursday July, 7. To commemorate the store’s opening, Nike SB teamed up with Primitive Berlin to present a limited run of the Nike SB x Primitive P-Rod Cali 2.5. With a color scheme simi...

Primitive 2011 Fall Snapbacks

Primitive gives us a preview of some upcoming snapback styles from the brand’s headwear lineup for Fall 2011. Coming back with various classics alongside new materials and colors choices, the range continues moving Primitive’s steady...

Primitive “Cali P” Snapback Cap

Having had a hand in adopting the “Cali” colorway to Paul Rodriguez’s P-Rod 2.5, Primitive produce a new snapback made to match the kicks. The cap sports a white base, with a brown brim, green underbrim and red snap details, alo...

Primitive 2011 Fall New Era Caps

Primitive gives us a look into several upcoming New Era styles for the brand’s Fall 2011 season. Much like the designs we’ve seen in the past, the caps remain pretty tame in their approach, focused on solid color selections and clean...

Primitive 2011 Spring “Beyond the BLVD” Video

When was the last time you sat through an entire movie and read all the credits? You know those funny little names with weird job titles responsible for the pure cinematic masterpiece, or hour and forty-five minute crapfest you just witnessed....

Black Scale x Primitive Collection

The Californian connection of Black Scale and Primitive link up in a new capsule of T-shirts and a snapback. The collection focuses on some of Black Scale’s signatures along with the cool and sleek aesthetic of Primitive and its founder Pau...

Primitive 2011 Fall Preview

Primitive brought their signature brand of California-inspired gear to Agenda as the Encino-based company presented looks for Fall 2011. Building off past efforts, the collection varies in inspiration through each team member’s individual t...

Primitive 2011 Spring New Era Caps

Primitive give us a peek into a new batch of New Era caps for the upcoming Spring 2011 season. Three different styles are offered in total, including two colorways in the “Valley” joint, as well as a “Red Cup Crew” and a n...

Primitive x The Hundreds Teaser Part II

Encino-based Primitive and streetwear staple The Hundreds present the second video for the duo’s denim collaboration, due out on November 20th, 2010. Bearing both company logos, the jeans feature a dyed rich indigo washed finish, with tradi...

Primitive 2010 Fall/Winter Caps

Primitive has just dropped this run of caps. Opting for a mix of branded and slogan centric designs, the collection includes snapbacks, fitteds and even a mesh cap, ensuring something for everyone. Generally adopting a darker palette, the hats ar...