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Primitive 2013 Spring Lookbook

StyleComments ⋅ Feb 21, 2013
Primitive’s Spring 2013 collection uses the end of seasonal hibernation as a source of inspiration for their latest lookbook. Noting that “we have shed the layers of the holidays to pursue the rejuvenating climate of spring, a feeling of...

Primitive 2012 Holiday Lookbook

StyleComments ⋅ Nov 9, 2012
Primitive rolls out a new collection of apparel for the Holiday 2012 season. A continuation of previous lines, holiday builds off the brand’s trademark, SoCal vibe with a wide variety of graphics T-shirts and fleece, accompanied by headwear and...

Primitive x Nike SB 2012 Lunar Rod

StyleComments ⋅ Sep 26, 2012
Nike has finally unveiled the Primitive x Nike SB Lunar Rod Safari after sharing teaser pics earlier in the month. A special limited edition release from Nike SB, the new Lunar Rod combines the sole from a Lunar Braata shoe and the upper from Paul Ro...

Primitive x Nike SB Lunar Rod Preview

StyleComments ⋅ Sep 11, 2012
Recent photos have surfaced of what is expected to be Paul Rodriguez’s Primitive x Nike SB Lunar Rod signature model. Working with the co-founded Rodriguez Primitive LA boutique, the sneaker features a red and white Nike Lunarlon sole atop an S...

Primitive x Vans OTW Blvd Denim Bedford Preview

StyleComments ⋅ Aug 29, 2012
Having achieved much success from its previous collaboration, Primitive teams up with Vans again to release the Blvd Denim Bedford shoe. As the name implies, the shoe is constructed with black denim and suede with the exception of a few red logo hits...

Primitive 2012 Fall Lookbook

StyleComments ⋅ Jul 28, 2012
Primitive’s new looks for 2012 fall drop this Saturday, July 28. With the help of a star-studded cast including Paul Rodriguez, Torey Pudwill and Shay Maria, the Los Angeles-based label whets our appetites for its collection of new graphic tees...

Primitive x Grizzly x Diamond Supply Co. Commercial

StyleComments ⋅ May 11, 2012
Longtime friends Paul Rodriguez, Torey Pudwill and Nick Tershay, aka Nick Diamond, have come together for a collaborative collection between their three respective companies: Primitive, Grizzly and Diamond Supply Co.. This commercial from the brands...

Primitive x Vans Cable Knit Half Cab

StyleComments ⋅ Apr 7, 2012
Paul Rodriguez’s Primitive pairs up with Vans in this classic Half Cab celebrating the iconic shoe’s 20-year anniversary. These suede kicks feature a cable knit detail around the collar and tongue — a style more familiar on wool swe...

Primitive 2012 Spring Commercial

StyleComments ⋅ Feb 23, 2012
The Primitive skate team is at the forefront of the brand’s campaign for Spring 2012. Taking a day in the life approach, follow P-Rod and crew as skating takes precedent over seemingly everything else. Serving as one part lookbook, and equal pa...

Primitive x Gourmet 2012 Spring Quadici

StyleComments ⋅ Feb 21, 2012
After spotting the collaboration between Primitive and Gourmet at Agenda on the Quadici back in August, further details about pricing and availability are now at hand. Bold yet refined, the most interesting of these subtleties is a patent leather fox...

Steven Fernandez for Primitive Skate Video

LifestyleComments ⋅ Feb 15, 2012
Primitive puts us on to the latest addition to its skate team roster, Steven Fernandez. At 11 years young, the kid, also known as Baby Scumbag, is already cementing himself as an up-and-comer in the skate world. With huge potential and an entertainin...

Primitive 2011 Holiday Classic P Snapback Cap

StyleComments ⋅ Dec 20, 2011
With the much-anticipated release of the Air Jordan 11 Concords just days away, California’s Primitive has released a pair of matching snapback caps. Options include Space Jam Black and Concord White variations of the Classic P hat. The Space J...

Primitive x Rook: The Jaro Sisters Video

StyleComments ⋅ Dec 13, 2011
Purveyors of beautiful women rejoice as Primitive and Rook have gotten the Jaro sisters, Justene and Dawn respectively, together for the first time professionally on video. The model-driven series of T-shirts are sure to fly off the shelves much in t...

Primitive x DVS Torey Pudwill

StyleComments ⋅ Nov 21, 2011
California-based Primitive Shoes partners up with skateboarding brand DVS to drop a limited edition version collaboration with Torey Pudwill. Produced in a limited quantity, these shoes truly capture the essence of California with a California flag s...

Torey Pudwill for Primitive x DVS

StyleComments ⋅ Nov 15, 2011
Professional skateboarder, Torey Pudwill, who has been on four wheels since the tender old age of six, talks about how the Primitive x DVS collaboration resulted in the crafting of the Co Lab shoe. Along with the skate action, Pudwill reflects on pul...