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Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks

The culmination of more than 20 years of friendship between the photographer and the guys behind the Los Angeles-based storefront, Van Styles and Primitive have crafted a range of skate decks as a part of this season’s collaborative MIA/LA coll...

Van Styles x Primitive 2013 Spring/Summer MIA/LA Video

Following a brief teaser video featuring the lovely Ashley Sky, Van Styles and Primitive present their full video for the upcoming MIA/LA collaboration. Although the final imagery has yet to be revealed, the video does well to drum up support for the...

Van Styles for Primitive 2013 Spring/Summer Teaser featuring Ashley Sky

The L.A. power duo of Van Styles and Primitive have teamed up to offer a teaser – in the truest sense of the word – for their upcoming Spring/Summer 2013 collaboration. The video finds Ashley Sky in what seems like a fitting setting for t...

Primitive Presents “Pain Is Beauty” | Video

Primitive first opened its doors in 2008, with professional skateboarder Paul Rodriguez aiming to combine a love of urban fashion with a lifelong passion for skateboarding. Now in its fifth year, Primitive still manages to strike a balance between sk...

Primitive 2013 Spring Lookbook

Primitive’s Spring 2013 collection uses the end of seasonal hibernation as a source of inspiration for their latest lookbook. Noting that “we have shed the layers of the holidays to pursue the rejuvenating climate of spring, a feeling of...

Primitive 2012 Holiday Lookbook

Primitive rolls out a new collection of apparel for the Holiday 2012 season. A continuation of previous lines, holiday builds off the brand’s trademark, SoCal vibe with a wide variety of graphics T-shirts and fleece, accompanied by headwear and...

Primitive x Nike SB 2012 Lunar Rod

Nike has finally unveiled the Primitive x Nike SB Lunar Rod Safari after sharing teaser pics earlier in the month. A special limited edition release from Nike SB, the new Lunar Rod combines the sole from a Lunar Braata shoe and the upper from Paul Ro...

Primitive x Nike SB Lunar Rod Preview

Recent photos have surfaced of what is expected to be Paul Rodriguez’s Primitive x Nike SB Lunar Rod signature model. Working with the co-founded Rodriguez Primitive LA boutique, the sneaker features a red and white Nike Lunarlon sole atop an S...

Primitive x Vans OTW Blvd Denim Bedford Preview

Having achieved much success from its previous collaboration, Primitive teams up with Vans again to release the Blvd Denim Bedford shoe. As the name implies, the shoe is constructed with black denim and suede with the exception of a few red logo hits...

Primitive 2012 Fall Lookbook

Primitive’s new looks for 2012 fall drop this Saturday, July 28. With the help of a star-studded cast including Paul Rodriguez, Torey Pudwill and Shay Maria, the Los Angeles-based label whets our appetites for its collection of new graphic tees...