Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks
The culmination of more than 20 years of friendship between the photographer and the guys behind the Los Angeles-based storefront, Van Styles and Primitive have crafted a range of skate decks as a part of this season’s collaborative MIA/LA coll...
Van Styles x Primitive 2013 Spring/Summer MIA/LA Video
Following a brief teaser video featuring the lovely Ashley Sky, Van Styles and Primitive present their full video for the upcoming MIA/LA collaboration. Although the final imagery has yet to be revealed, the video does well to drum up support for the...
Primitive Presents “Pain Is Beauty” | Video
Primitive first opened its doors in 2008, with professional skateboarder Paul Rodriguez aiming to combine a love of urban fashion with a lifelong passion for skateboarding. Now in its fifth year, Primitive still manages to strike a balance between sk...
Primitive 2013 Spring Lookbook
Primitive’s Spring 2013 collection uses the end of seasonal hibernation as a source of inspiration for their latest lookbook. Noting that “we have shed the layers of the holidays to pursue the rejuvenating climate of spring, a feeling of...
Primitive 2012 Holiday Lookbook
Primitive rolls out a new collection of apparel for the Holiday 2012 season. A continuation of previous lines, holiday builds off the brand’s trademark, SoCal vibe with a wide variety of graphics T-shirts and fleece, accompanied by headwear and...
Primitive x Nike SB 2012 Lunar Rod
Nike has finally unveiled the Primitive x Nike SB Lunar Rod Safari after sharing teaser pics earlier in the month. A special limited edition release from Nike SB, the new Lunar Rod combines the sole from a Lunar Braata shoe and the upper from Paul Ro...
Primitive x Nike SB Lunar Rod Preview
Recent photos have surfaced of what is expected to be Paul Rodriguez’s Primitive x Nike SB Lunar Rod signature model. Working with the co-founded Rodriguez Primitive LA boutique, the sneaker features a red and white Nike Lunarlon sole atop an S...
Primitive x Vans OTW Blvd Denim Bedford Preview
Having achieved much success from its previous collaboration, Primitive teams up with Vans again to release the Blvd Denim Bedford shoe. As the name implies, the shoe is constructed with black denim and suede with the exception of a few red logo hits...
Primitive 2012 Fall Lookbook
Primitive’s new looks for 2012 fall drop this Saturday, July 28. With the help of a star-studded cast including Paul Rodriguez, Torey Pudwill and Shay Maria, the Los Angeles-based label whets our appetites for its collection of new graphic tees...
Primitive x Grizzly x Diamond Supply Co. Commercial
Longtime friends Paul Rodriguez, Torey Pudwill and Nick Tershay, aka Nick Diamond, have come together for a collaborative collection between their three respective companies: Primitive, Grizzly and Diamond Supply Co.. This commercial from the brands...
Primitive x Vans Cable Knit Half Cab
Paul Rodriguez’s Primitive pairs up with Vans in this classic Half Cab celebrating the iconic shoe’s 20-year anniversary. These suede kicks feature a cable knit detail around the collar and tongue — a style more familiar on wool swe...
Primitive 2012 Spring Commercial
The Primitive skate team is at the forefront of the brand’s campaign for Spring 2012. Taking a day in the life approach, follow P-Rod and crew as skating takes precedent over seemingly everything else. Serving as one part lookbook, and equal pa...
Primitive x Gourmet 2012 Spring Quadici
After spotting the collaboration between Primitive and Gourmet at Agenda on the Quadici back in August, further details about pricing and availability are now at hand. Bold yet refined, the most interesting of these subtleties is a patent leather fox...
Steven Fernandez for Primitive Skate Video
Primitive puts us on to the latest addition to its skate team roster, Steven Fernandez. At 11 years young, the kid, also known as Baby Scumbag, is already cementing himself as an up-and-comer in the skate world. With huge potential and an entertainin...
