Primitive
Primitive 2011 Holiday Classic P Snapback Cap
December 20, 2011
⋅ Style
With the much-anticipated release of the Air Jordan 11 Concords just days away, California's Primitive has released a pair of matching snapback caps. Options include Space Jam Black and Concord White variations of the Classic P hat. The Space Jam offering highlights a...
Primitive x Rook: The Jaro Sisters Video
December 13, 2011
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Purveyors of beautiful women rejoice as Primitive and Rook have gotten the Jaro sisters, Justene and Dawn respectively, together for the first time professionally on video. The model-driven series of T-shirts are sure to fly off the shelves much in the same way the clothes flew...
Primitive x DVS Torey Pudwill
November 21, 2011
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California-based Primitive Shoes partners up with skateboarding brand DVS to drop a limited edition version collaboration with Torey Pudwill. Produced in a limited quantity, these shoes truly capture the essence of California with a California flag sewn on the tongue and "herb"...
Torey Pudwill for Primitive x DVS
November 15, 2011
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Professional skateboarder, Torey Pudwill, who has been on four wheels since the tender old age of six, talks about how the Primitive x DVS collaboration resulted in the crafting of the Co Lab shoe. Along with the skate action, Pudwill reflects on pulling off a switchflip crook...
Primitive 2011 Holiday Snapbacks
September 12, 2011
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Primitive put together a handful of snapbacks in this latest collection of mostly contrasting colorways and themes. The California state flag gets a nice green, black and purple makeover, especially with a crisp white upper. Other standouts include an interesting camo print, a...
Primitive 2011 Fall/Winter Video featuring Nate Principato
August 31, 2011
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Fall is just around the corner and with the new season come new collections. California's Primitive presents a video preview with some of their upcoming apparel pieces that's set to release in the coming weeks. The store's team rider Nate Principato shows off the new...
Primitive x Vans 2012 Spring Footwear Preview @ S.L.A.T.E.
August 24, 2011
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Primitive continues the collaborative footwear projects with a new set of designs produced by Vans and Vans OTW. Featured at S.L.A.T.E. was a denim version of the Bedford, with premium leather uppers and hiking-style laces, as well as the classic Half Cab in a cable knit motif....
Primitive: Chaz Ortiz @ Hollenbeck Skatepark
August 18, 2011
⋅ Lifestyle
Earlier this summer Chaz Ortiz spent a few days shredding with the Primitive crew down in sunny SoCal. The session (seen above) was filmed in a few hours at Hollenbeck Skatepark in Los Angeles, with a special appearance by Theotis Beasley. Enjoy!
Primitive x Gourmet Quadici 2012 Spring Preview
August 5, 2011
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Spotted at Agenda was an upcoming collaborative footwear venture between Primitive and Southern California shoe masters Gourmet. Working with the Quadici silhouette, the Primitive crew developed a colorway inspired by 1996's Space Jam. Featuring a mostly black colorway, the...
Desiree Elyda for Primitive “Have A Yummy Summer” Video
July 15, 2011
⋅ Culture
Primitive welcomes another seasonal campaign with the steamy approach we've become so quickly acquainted with. This time around, the Encino staple features Desiree Elyda as its cover girl for a video shoot dubbed "Have A Yummy Summer." Look for Primitive's Summer 2011 line...
Primitive x Nike SB P-Rod Cali 2.5
July 4, 2011
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Primitive will open its second shop in Berlin, Germany this Thursday July, 7. To commemorate the store’s opening, Nike SB teamed up with Primitive Berlin to present a limited run of the Nike SB x Primitive P-Rod Cali 2.5. With a color scheme similar to the "Cali" Nike SB...
Primitive 2011 Fall Snapbacks
June 26, 2011
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Primitive gives us a preview of some upcoming snapback styles from the brand's headwear lineup for Fall 2011. Coming back with various classics alongside new materials and colors choices, the range continues moving Primitive's steady cap collections in the right direction....
Primitive “Cali P” Snapback Cap
May 11, 2011
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Having had a hand in adopting the "Cali" colorway to Paul Rodriguez's P-Rod 2.5, Primitive produce a new snapback made to match the kicks. The cap sports a white base, with a brown brim, green underbrim and red snap details, along with the brand's classic "P" embroidered on...
Primitive 2011 Fall New Era Caps
May 9, 2011
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Primitive gives us a look into several upcoming New Era styles for the brand's Fall 2011 season. Much like the designs we've seen in the past, the caps remain pretty tame in their approach, focused on solid color selections and clean design schemes. Additional features for...
Primitive 2011 Spring “Beyond the BLVD” Video
April 21, 2011
⋅ Style
When was the last time you sat through an entire movie and read all the credits? You know those funny little names with weird job titles responsible for the pure cinematic masterpiece, or hour and forty-five minute crapfest you just witnessed. When you think about it, life...
