saturday night with the Mayer
adidas Rugby Predator X looks like the business…
BATB2: Chris Cole vs Paul Rodriguez
girls girls girls everyday-103
Greatest series in Surfing on live
The Mole People?
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Patta x Pump 20 Event
Behind the scenes from the “Autumn’s Stabbing”
Another Week at The Office.
CMD we make a HIT HIT HIT - DJ TOMMY / EDC in TAIWAN
juice x reebok party
oh stop.
The Wale Situation
55 Grant in store product
Our friends over at Primitive give us a peek into their new collaboration alongside acclaimed California watchmakers Nixon. Two different watches make the cut, including a Black piece featuring Primitive's signature Green/Blue florescent colorway and another watch inspired by the World Champion Los Angeles Lakers. Both are done up in ... more
Hypebeast gets a closer look into the upcoming watch project between Nixon and Encino-based boutique Primitive, co-owned by world class skateboarder Paul Rodriguez. The watches, featuring a colorway synonymous with Primitive and another inspired by the Lakers, will see a release on November 14th at Primitive. Stay tuned for a ... more
Adding to their already impressive array of in-house releases, Encino-based Primitive give us a peek into their Fall batch of New Era caps. Highlighting the collection as two designs based off the highly anticipated Gucci Dunk SB as well as a couple of thin wale corduroy selections and more subtle ... more
Primitive whip up a new collection of t-shirts for their Summer 2009 Collection, making its premier this weekend at The Maloof Cup. The shirts mostly take inspiration from the fellas wild lifestyle, featuring a tribute tee to the classic Minor Threat "Discography" album, self explanatory Vulture pocket tee, and their ... more
Finding inspiration within a well known 80s heavy metal album cover, Encino-based Primitive work up a new collaboration alongside Oakley, utilizing the eyewear brands classic Frogskin model. The sunglasses feature a gradient colorway, fading from black to purple, midnight blue, and eventually a clear finish. Along with special Primitive "P" ... more
Inspired by their retail set-up of gradient neon mirrors and tube-light decor, Primitive's Andy Netkin works up a new collabo t-shirt with Diamond Supply Co. The shirt features Diamond's classic logo design, reworked in a gradient effect and tagged with the Primitive script on the backside. Only 150 shirts were ... more
Primitive kick it up a notch with their new collection of New Era caps for Spring/Summer 2009. The lineup features an excellent medley of color/textile choices including wool, felt, leather and suede. Amongst the classic two-tone selections are four new stand-out colorways featuring the boutique's trademark stitched "P" logo and ... more
Manifested through the vision of skate extraordinaire Paul Rodriguez with good friends Andy Netkin and Jubal Jones, Primitive has enjoyed great success within the skate community since their opening last year. Kicking off a fresh 2009, the good folks at Primitive give us a first look at an upcoming New ... more
The name Paul Rodriguez in the contemporary skate world draws few parallels with the face of Nike SB recently taking home a cool $100Gs in the street portion in the world's most lucrative skate contest, the Maloof Cup. However, this week P-rod turns his sights to his hometown as he ... more
