Primitive
Primitive x Grizzly x Diamond Supply Co. Commercial
Longtime friends Paul Rodriguez, Torey Pudwill and Nick Tershay, aka Nick Diamond, have come together for a collaborative collection between their three respective companies: Primitive, Grizzly and Diamond Supply Co.. This commercial from the brands sees P-Rod, Pudwill and...
Primitive x Vans Cable Knit Half Cab
Paul Rodriguez's Primitive pairs up with Vans in this classic Half Cab celebrating the iconic shoe's 20-year anniversary. These suede kicks feature a cable knit detail around the collar and tongue -- a style more familiar on wool sweaters than skate shoes. A brass plaque also...
Primitive 2012 Spring Commercial
The Primitive skate team is at the forefront of the brand's campaign for Spring 2012. Taking a day in the life approach, follow P-Rod and crew as skating takes precedent over seemingly everything else. Serving as one part lookbook, and equal parts skate part, Primitive has done...
Primitive x Gourmet 2012 Spring Quadici
After spotting the collaboration between Primitive and Gourmet at Agenda on the Quadici back in August, further details about pricing and availability are now at hand. Bold yet refined, the most interesting of these subtleties is a patent leather foxing that wraps around the...
Steven Fernandez for Primitive Skate Video
Primitive puts us on to the latest addition to its skate team roster, Steven Fernandez. At 11 years young, the kid, also known as Baby Scumbag, is already cementing himself as an up-and-comer in the skate world. With huge potential and an entertaining personality, we're sure...
Primitive 2011 Holiday Classic P Snapback Cap
With the much-anticipated release of the Air Jordan 11 Concords just days away, California's Primitive has released a pair of matching snapback caps. Options include Space Jam Black and Concord White variations of the Classic P hat. The Space Jam offering highlights a...
Primitive x Rook: The Jaro Sisters Video
Purveyors of beautiful women rejoice as Primitive and Rook have gotten the Jaro sisters, Justene and Dawn respectively, together for the first time professionally on video. The model-driven series of T-shirts are sure to fly off the shelves much in the same way the clothes flew...
Primitive x DVS Torey Pudwill
California-based Primitive Shoes partners up with skateboarding brand DVS to drop a limited edition version collaboration with Torey Pudwill. Produced in a limited quantity, these shoes truly capture the essence of California with a California flag sewn on the tongue and "herb"...
Torey Pudwill for Primitive x DVS
Professional skateboarder, Torey Pudwill, who has been on four wheels since the tender old age of six, talks about how the Primitive x DVS collaboration resulted in the crafting of the Co Lab shoe. Along with the skate action, Pudwill reflects on pulling off a switchflip crook...
Primitive 2011 Holiday Snapbacks
Primitive put together a handful of snapbacks in this latest collection of mostly contrasting colorways and themes. The California state flag gets a nice green, black and purple makeover, especially with a crisp white upper. Other standouts include an interesting camo print, a...
Primitive 2011 Fall/Winter Video featuring Nate Principato
Fall is just around the corner and with the new season come new collections. California's Primitive presents a video preview with some of their upcoming apparel pieces that's set to release in the coming weeks. The store's team rider Nate Principato shows off the new...
Primitive x Vans 2012 Spring Footwear Preview @ S.L.A.T.E.
Primitive continues the collaborative footwear projects with a new set of designs produced by Vans and Vans OTW. Featured at S.L.A.T.E. was a denim version of the Bedford, with premium leather uppers and hiking-style laces, as well as the classic Half Cab in a cable knit motif....
Primitive: Chaz Ortiz @ Hollenbeck Skatepark
Earlier this summer Chaz Ortiz spent a few days shredding with the Primitive crew down in sunny SoCal. The session (seen above) was filmed in a few hours at Hollenbeck Skatepark in Los Angeles, with a special appearance by Theotis Beasley. Enjoy!
Primitive x Gourmet Quadici 2012 Spring Preview
Spotted at Agenda was an upcoming collaborative footwear venture between Primitive and Southern California shoe masters Gourmet. Working with the Quadici silhouette, the Primitive crew developed a colorway inspired by 1996's Space Jam. Featuring a mostly black colorway, the...
Desiree Elyda for Primitive “Have A Yummy Summer” Video
Primitive welcomes another seasonal campaign with the steamy approach we've become so quickly acquainted with. This time around, the Encino staple features Desiree Elyda as its cover girl for a video shoot dubbed "Have A Yummy Summer." Look for Primitive's Summer 2011 line...
