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Primitive 2014 Spring/Summer “High Desert” Collection

Fresh off the recent introduction of Primitive Skateboarding, Paul Rodriguez’s Primitive returns with a new range of street- and skate-ready goods for Spring/Summer 2014. Included in this season’s collection is a handful of “High De...

Primitive Apparel Presents Agenda Emerge Video featuring Paul Rodriguez and Nas

Earlier this month at Agenda Long Beach, creatives and mentors from across the board came together to speak on their labels and experiences as entrepreneurs as part of Agenda’s Emerge initiative. Amid back-and-forth conversations between the li...