Free Worldwide Shipping
Spend $150 USD or more. Click for details.

Primitive 2014 Spring/Summer “High Desert” Collection

StyleComments ⋅ 3466 Views
Fresh off the recent introduction of Primitive Skateboarding, Paul Rodriguez’s Primitive returns with a new range of street and skate-ready goods for Spring/Summer 2014. Included in this season’s collection is a handful of “High Des...

Paul Rodriguez Introduces Primitive Skateboarding

LifestyleComments ⋅ 7399 Views
The rather abrupt team changes in skateboarding in 2013 — which resulted in high-profile professionals leaving their longtime sponsors for other endeavors — has thus far yielded a number of major players like Fucking Awesome!, 3D and Bian...

Primitive 2014 Spring Lookbook

StyleComments ⋅ 8675 Views
One of the more elite skate shops to emerge from the SoCal scene is Primitive, which now presents a set of new looks for Spring 2014. The brand embraced prints like camouflage and polka dot for this current offering, even flipping a literal bird onto...

Primitive x adidas Skateboarding 2014 Stan Smith Vulc

StyleComments ⋅ 3655 Views
Having launched a slew of well-received footwear collaborations, streetwear label Primitive has partnered with adidas Skateboarding to offer its take on the iconic Stan Smith silhouette. Featuring the classic tennis-inspired upper in a...

Primitive 2013 Holiday Collection

StyleComments ⋅ 36481 Views
Using the appeal of women in men’s clothing to showcase its latest apparel lineup, Primitive Apparel has released its 2013 holiday lookbook. Shot at the hand of photographer Luis Ruano, the lookbook takes on the holiday season by highlighting i...

Primitive 2013 Fall/Winter Collection

StyleComments ⋅ 5208 Views
Offering a blend of streetwear concepts with a varsity aesthetic, growing urban-apparel house Primitive has released a fresh look for the fall/winter season. The collaborative project of Andy Netkin and Paul Rodriguez, the season’s lineup inclu...

Primitive 2013 Summer Collection

StyleComments ⋅ 4218 Views
The brainchild of Andy Netkin and professional skateboarder Paul Rodriguez, Primitive started out as a boutique and has quickly become an up-and-coming brand in the streetwear scene. Its sought-after urban staples — tees, shoes, hats, accessori...

Primitive 2013 Summer Lookbook

StyleComments ⋅ 7062 Views
Earlier we showed you the Devin Brugman x Primitive 2013 Summer Video, and now we’ve got a look at the Los Angeles-based Primitive’s summer lookbook. Set against a picturesque natural backdrop, the lookbook showcases the brand’s app...

Devin Brugman x Primitive 2013 Summer Video

StyleComments ⋅ 20567 Views
As a part of its 2013 summer collection, Los Angeles-based Primitive linked up with LA transplant/Maui, Hawaii native Devin Brugman for a collaborative tee. To celebrate the launch, the two now present the perfect visual accompaniment: a beach-set vi...

Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks

LifestyleComments ⋅ 9334 Views
The culmination of more than 20 years of friendship between the photographer and the guys behind the Los Angeles-based storefront, Van Styles and Primitive have crafted a range of skate decks as a part of this season’s collaborative MIA/LA coll...