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Primitive 2014 Fall/Winter Collection

StyleComments ⋅ Aug 29, 2014
Based in California, Paul Rodriguez’s Primitive imprint has been gaining steam recently with its steadily expanding range of garments and accessories. For Fall/Winter 2014, the brand continues to venture into new territory with fresh styles, pr...
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Primitive x adidas Skateboarding A League Stan Smith Vulc

StyleComments ⋅ Jul 15, 2014
Los Angeles-based Primitive has joined adidas Skateboarding to present the first collaborative project under the brand new adidas Skateboarding A League–a vehicle that honors the German sportswear giant’s relationships within the world of...

Primitive 2014 Spring/Summer “High Desert” Collection

StyleComments ⋅ Apr 15, 2014
Fresh off the recent introduction of Primitive Skateboarding, Paul Rodriguez’s Primitive returns with a new range of street- and skate-ready goods for Spring/Summer 2014. Included in this season’s collection is a handful of “High De...

Paul Rodriguez Introduces Primitive Skateboarding

LifestyleComments ⋅ Apr 10, 2014
The rather abrupt team changes in skateboarding in 2013 — which resulted in high-profile professionals leaving their longtime sponsors for other endeavors — has thus far yielded a number of major players like Fucking Awesome!, 3D and Bian...

Primitive 2014 Spring Lookbook

StyleComments ⋅ Feb 20, 2014
One of the more elite skate shops to emerge from the SoCal scene is Primitive, which now presents a set of new looks for Spring 2014. The brand embraced prints like camouflage and polka dot for this current offering, even flipping a literal bird onto...

Primitive x adidas Skateboarding 2014 Stan Smith Vulc

StyleComments ⋅ Feb 5, 2014
Having launched a slew of well-received footwear collaborations, streetwear label Primitive has partnered with adidas Skateboarding to offer its take on the iconic Stan Smith silhouette. Featuring the classic tennis-inspired upper in a...

Primitive 2013 Holiday Collection

StyleComments ⋅ Dec 8, 2013
Using the appeal of women in men’s clothing to showcase its latest apparel lineup, Primitive Apparel has released its 2013 holiday lookbook. Shot at the hand of photographer Luis Ruano, the lookbook takes on the holiday season by highlighting i...

Primitive 2013 Fall/Winter Collection

StyleComments ⋅ Oct 31, 2013
Offering a blend of streetwear concepts with a varsity aesthetic, growing urban-apparel house Primitive has released a fresh look for the fall/winter season. The collaborative project of Andy Netkin and Paul Rodriguez, the season’s lineup inclu...

Primitive 2013 Summer Collection

StyleComments ⋅ Jul 5, 2013
The brainchild of Andy Netkin and professional skateboarder Paul Rodriguez, Primitive started out as a boutique and has quickly become an up-and-coming brand in the streetwear scene. Its sought-after urban staples — tees, shoes, hats, accessori...

Primitive 2013 Summer Lookbook

StyleComments ⋅ Jun 6, 2013
Earlier we showed you the Devin Brugman x Primitive 2013 Summer Video, and now we’ve got a look at the Los Angeles-based Primitive’s summer lookbook. Set against a picturesque natural backdrop, the lookbook showcases the brand’s app...

Devin Brugman x Primitive 2013 Summer Video

StyleComments ⋅ Jun 6, 2013
As a part of its 2013 summer collection, Los Angeles-based Primitive linked up with LA transplant/Maui, Hawaii native Devin Brugman for a collaborative tee. To celebrate the launch, the two now present the perfect visual accompaniment: a beach-set vi...

Van Styles x Primitive 2013 Spring/Summer MIA/LA Skate Decks

LifestyleComments ⋅ Apr 22, 2013
The culmination of more than 20 years of friendship between the photographer and the guys behind the Los Angeles-based storefront, Van Styles and Primitive have crafted a range of skate decks as a part of this season’s collaborative MIA/LA coll...

Van Styles x Primitive 2013 Spring/Summer MIA/LA Video

StyleComments ⋅ Apr 19, 2013
Following a brief teaser video featuring the lovely Ashley Sky, Van Styles and Primitive present their full video for the upcoming MIA/LA collaboration. Although the final imagery has yet to be revealed, the video does well to drum up support for the...

Van Styles for Primitive 2013 Spring/Summer Teaser featuring Ashley Sky

StyleComments ⋅ Apr 16, 2013
The L.A. power duo of Van Styles and Primitive have teamed up to offer a teaser – in the truest sense of the word – for their upcoming Spring/Summer 2013 collaboration. The video finds Ashley Sky in what seems like a fitting setting for t...

Primitive Presents “Pain Is Beauty” | Video

LifestyleComments ⋅ Mar 19, 2013
Primitive first opened its doors in 2008, with professional skateboarder Paul Rodriguez aiming to combine a love of urban fashion with a lifelong passion for skateboarding. Now in its fifth year, Primitive still manages to strike a balance between sk...