Sign up for our newsletters
Receive the latest in Footwear, Fashion, Music and Creativity in our newsletters.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.
Inspired by the nighttime surprise attacked once used by military bombers.
Inspired by seasonal salt water taffy candy.
Satisfying your sneaker sweet tooth.
A nod to the persistence of the salmon and Premier’s local skate spot.
Grand Rapids-based Premier is set to drop another Nike SB collaboration.
New Balance celebrate’s Michigan’s automotive heritage with a new collaboration.
Premier links up with Saucony for a nod to both labor and leisure.
The Grand Rapids-based skate shop teases its latest collab with Saucony.
Following last week’s release of the “Northern Lights” Dunk Low Pro from Nike SB and Premier, the Michigan-based retailer...
This holiday season, Grand Rapids-based Premier offers an alternative perspective of the Aurora Borealis — an aurora also known as the...