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Inspired by the nighttime surprise attacked once used by military bombers.
Inspired by seasonal salt water taffy candy.
Satisfying your sneaker sweet tooth.
A nod to the persistence of the salmon and Premier’s local skate spot.
Grand Rapids-based Premier is set to drop another Nike SB collaboration.
New Balance celebrate’s Michigan’s automotive heritage with a new collaboration.
Premier links up with Saucony for a nod to both labor and leisure.
The Grand Rapids-based skate shop teases its latest collab with Saucony.
Following last week’s release of the “Northern Lights” Dunk Low Pro from Nike SB and Premier, the Michigan-based retailer...
This holiday season, Grand Rapids-based Premier offers an alternative perspective of the Aurora Borealis — an aurora also known as the...