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Nike SB Lunar Janoski Wear Test @ Minneapolis Recap

In a bid to showcase the wear-ability of the recently released Lunar Janoski, Nike SB invited four midwest retailers: Familia, Uprise, Premier and Humidity to test out the skate shoes during a weekend in Minneapolis. For a more rounded test run, Nike...

Premier x Saucony Shadow 6000 “Life on Mars” Pack

Following last week’s video teaser, the subject of the upcoming Premier x Saucony “Life on Mars” pack has been revealed – the Shadow 6000. Boasting premium suede uppers, the kicks take cues from the inhospitable “Red Pla...

Premier x Saucony “Life On Mars” Teaser

It’s reasonable to expect that a collaboration between Premier and Saucony might be exceedingly good, but the two took the opportunity to truly create something out of this world. Traversing space and atmospheres for the perfect idea, the Michi...

Premier x Nike SB Dunk High Pro “Premier SE”

The longtime relationship between Michigan-based skate shop Premier and Nike SB blossomed into one of the more memorable collaborations last year, with the Nike SB Dunk Low “Petoskey” being hotly pursued upon its release. For those who mi...

Essentials: Eric Blanding of Premier

Eric Blanding is an avid golfer, skateboarder and co-founder of Michigan skate store Premier. Located in Grand Rapids, Premier is arguably one of the best sneaker spots in the country, stocking a selection of exclusive styles selection for the area....

Win a $500 USD Nike SB Pack From Premier Skate!

HYPEBEAST and Premier team up to offer you the chance to win a $500 USD Nike SB Pack. Enter through either Facebook or Twitter in the steps outlined below to ensure you’re eligible for the prize. A winning entry does not need the successful com...