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Prada 2012 Fall/Winter “Real Fantasies” Video Lookbook

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Prada unveils the visuals to its Fall/Winter 2012 collection with the psychedelic “Real Fantasies” video lookbook. Intending to showcase the often experimental and offbeat design mentality that is perpetuated in its seasonal range, the fo...

Prada 2012 Fall/Winter Levitate Wingtip

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For Fall/Winter 2012, high fashion house Prada has created another head-turning and opinion-dividing hybrid shoe. Following in the footsteps of its wingtip sneakers and espadrilles — footwear that spawned hosts of fans, imitators and detractors...

Prada x LG Bluetooth Headset

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LG has enlisted storied luxury brand Prada for a collaborative foray into the world of phone accessories. Presented as a useful and sleek bluetooth headset, black and chrome accents frame brand detailing. The union between Prada and LG can be purchas...

Prada 2012 Fall/Winter Lace-Up Shoes

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Italian label Prada executes its footwear program to perfection as it builds awareness and demand for its military elitist inspired winter range of shoes. Prepping our closet as it patiently expects a slew of new Prada garbs, the longstanding brand r...

Prada 2012 Fall/Winter Behind-the-Scenes Video

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Ahead of its introduction later this year, legendary Italian fashion design label Prada presents a behind-the-scenes look at its upcoming campaign for Fall/Winter 2012. Showcasing the house’s distinctly elegant silhouettes are actors Gary Oldma...

Prada presents “A Therapy” Short Film by Roman Polanski

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Having premiered at this year’s Cannes Film Festival, director Roman Polanski presents “A Therapy” – a short film made in cooperation with Prada. Starring Sir Ben Kingsley and Helena Bonham Carter, the film was a surprise of s...

Japanese Designs “GORE-TEX Innovations” Exhibition Recap

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HYPEBEAST was on hand for the Japanese Designs “GORE-TEX Innovations” exhibition in London that showcased a variety of cutting edge clothing and footwear from leading designers in Europe and Japan. Key brands getting reworked for Fall/Win...

SQUARE ENIX x Prada 2012 Spring Collection in Arena Homme+ Magazine

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The latest issue of Arena Homme+ magazine features the styling of a particular Italian fashion house and its engaging take on menswear for the characters of Final Fantasy XIII-2. SQUARE ENIX, publisher of the popular video game, recently worked with...

Prada 2012 Spring/Summer Behind-the-Scenes Video

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Actor Michael Pitt is remodeled as a golden age of Hollywood studio icon in this striking series of portraits for Prada’s Spring/Summer 2012 menswear campaign. The brooding star of Martin Scorsese’s prohibition-era television epic Boardwa...

Prada “Walking in Tokyo” Shibuya Sneaker

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Highly esteemed fashion house Prada prides itself with a longstanding tradition of quality, craftsmanship, innovation and style. Following up on its “Walking in Milano” handmade series, Prada promotes the “Walking in Tokyo” collection with this Shibu...