Utilizing bold graphics and a variation of stylistic influences, Play Cloths embraces individuality without sacrificing quality for style. Recently, the brand celebrated their 3rd anniversary at the TriBeCa Cinema thanks to Hennessy Black and Hypebeast, where 100 private guests were treated to Pusha T & Malice speaking about the influences behind the label as well as streetwear in general. Attendees were treated to DJ sets from DJ Wonder and Q-Tip, with notable attendees being A$AP Rocky, CurT@!n$, Ab-Liva (Re-Up Gang), Iggy Azalea, Dee & Ricky, Static Selektah and Audra The Rapper.

Photography: Jared Fullerton & Surf

Jeweler and former big-time sneaker collector Ben Baller puts together this impressive piece for Play Cloths and Clipse’s Pusha T. Inspired by the Play Cloths logo, the piece helps mark the third anniversary of Play Cloths. Ben Baller offers a comprehensive breakdown of the piece on his site.

Hypebeast and Play Cloths partner to offer you the chance to win an extensive gift pack worth over $600 USD. The whole capsule includes a Thunderbirds Varsity Jacket, Duffle Bag, PCU Pullover 1977 Hoodie, Division Champs Snapback and PCU Thunderbird Scarf. Details of entry are outlined below with entry via both Twitter or Facebook. A winning entry does not need the successful completion of both, however there is an increased chance of winning if you submit through both channels. The contest begins December 5, 2011 at 11:00 a.m. EST and concludes on December 9, 2011 at 11:00 a.m. EST.

Facebook
1. Like Hypebeast on Facebook
2. Like Play Cloths on Facebook
3. Like this post

Twitter
1. Follow @Hypebeast on Twitter
2. Follow @Playcloths on Twitter
3. Retweet the blog post using hashtag #HBplayclothscontest

Congratulations to Robert Lavery who’s the proud winner of $600 USD Play Cloths Gift Pack!

Open to Global readers. All prizes won by minors will be awarded to their parents or legal guardians on their behalf.

The maximum number of entries allowed during the Giveaway Period is one (1) per person. Any attempt by a person to submit more than the stated maximum number of entries will be disqualified from participation in this Giveaway. We are not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified. By participating, all entrants agree to abide by these Official Giveaway Rules.

At the end of the Entry Period, there will be one (1) drawing in which one (1) potential Grand Prize winner shall be selected from all eligible entries received during the Entry Period by Hypebeast. Please allow 6-8 weeks for prize delivery.

General contest rules/disclaimer can be found here

Rounding out another successful and progressive year, the Play Cloths crew cap off the Holiday 2011 season with a special capsule collection titled “PCU Thunderbirds.” Taking to the streets of Virginia Beach, the Re-Up Gang-backed streetwear label invited filmmakers Illusive Media to join an assembled team of offbeat hockey players to showcase a range of its ice and street hockey-themed apparel. In addition to a one-of-a-kind wool varsity jacket, the lineup is stocked full of snapbacks, graphic T-shirts, pullover hoodies and jersey knits. The Play Cloths PCU Thunderbirds collection is now beginning to arrive at select retailers as well as online from the Play Cloths webshop.

Play Cloths is sending out a Season’s Greeting as the brand delivers a mixtape in support of their recently unveiled Play Cloths 2011 holiday collection. The 10-track piece boasts freestyles by Pusha T, efforts by Liva Don, Curt@!n$ and more. One of the outstanding tracks on the project has since been circulating around the internet recently. Aptly titled “Oooh,” the record features a quartet of emcees, Odd Future’s Tyler, the Creator and Hodgy Beats, as well Re-Up Gang representatives Pusha T and Liva Don. Download the mixtape here.

Source: Hypetrak

Hypetrak recently sat down with G.O.O.D. Music recording artist Pusha T and discussed his solo music path. Having recently released his Fear Of God II: Let Us Pray project, the Virginia native delved into subjects ranging his from his album, the G.O.O.D. Music album, the recent fall of Jive Records, to his Play Cloths clothing line and much more. Read some excerpts below and find the conversation in its entirety here.

What can the world expect from the announced G.O.O.D. Music album?
Ahhh man, it’s crazy because I still get excited from working with the whole G.O.O.D Music gang. People are going to hear all of the best raps they’ve heard all year. We are really having fun with this, but everything’s not finished yet. I’ve done four records thus far, hoping to do more. But as of now, it’s still early, so i’m not sure of what’s being kept to be honest. Everyone from CyHi to ‘Ye to Sean to Cudi to Common and so forth, we’re all just focused on bringing our “A” game to the table and really constructing a collaborative masterpiece.

Any words/thoughts for your former label Jive that has been shit down recently? And how would you comment their development?
Me and Malice’s situation with Jive was a definite low point in my career. However, I think people get it a little confused and they take it a little over board. In regards to them closing, well, just because they shut down doesn’t mean it’s the end of it all. These label closings/mergers happen all the time and then they’re appear. Looking at that particular aspect, it’s really not a big deal nowadays, not to me. But these are still people’s jobs, people’s lives that are affected. It’s really nothing for me to smile about. Realistically, any label can succumb to such circumstances. We watch it happen all the time.

Could you give us an update on the current status of your fashion brand Play Cloths? It has seemed that it enjoyed a fair amount of love among fans and critics likewise. Any hints of what we can expect from the upcoming collection?
Yeah, Play Cloths is in its 3rd year. Our third anniversary is this December so everything is going great! You have to remember, this is a brand that started from just an idea, brainstorming with my partner Doug and just so happened that a local fashion house allowed us to build with their designer(s). Now we’re three years in, and looking to be around for 30 more, becoming a household name.

Shown above are the latest visuals from Play Cloths showcasing the collection for this year’s holiday season. Coming up with an extensive range of apparel that are comprised mainly of some everyday essentials, this collection is highlighted by button-downs and trousers, along with understated jackets, playful vests and pullovers. This upcoming line comes complete with the presence of various accessories including caps and other headwear pieces. Expect a release soon at select Play Cloths retail accounts.

Late last month we got a chance to explore the upcoming Spring/Summer 2012 line from Play Cloths, founded by Malice and Pusha T of the Clipse. While at the brand’s S.L.A.T.E. booth we spoke with Pusha not only about Play Cloths but also some of his other ventures outside of fashion, what he’s currently rocking, and some insight into upcoming music projects. Enjoy!

Play Cloths offers us an exclusive look into the brand’s upcoming collection for Spring 2012, on display at S.L.A.T.E. Building off previous collections that have emphasized simplicity, this latest lineup continues that trend with a focus on not only apparel, but an extensive line of accessories that spans bags, belts, headwear and watches. Offered above is a look of what’s in store for early 2012.

Photography: Hypebeast

Having already experienced a great deal of success with its clothing label, Play Cloths offers up a closer look into the brand’s upcoming footwear collaboration with PRO-Keds. Working with the classic 69er Hi, Play Cloths developed two colorways, a khaki and black counterpart. Both pair subtle Play Cloths branding with a familiar prep style aesthetic. Premium leather makes up the uppers, while intricate de-bossed detailing adds a nice contrast in texture. Look for a release later this season through select Play Cloths retail accounts.

Photography: Hypebeast