PHENOMENON 2013 Fall/Winter Collection

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Japanese brand PHENOMENON offers a look at its Fall/Winter 2013 collection through a set of tasteful pairings. Bold red, navy and black are the tonal focal points, yet the true strength of the range lies in its strong color-blocked patterns and diffe...

PHENOMENON 2013 Spring/Summer Campaign

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Japanese label PHENOMENON presents its latest photo campaign to promote its spring/summer offerings. Collectively the spread only spans two pages, yet the boldly printed clothes speak volumes. The first shot sees a full floral look, including a flora...

PHENOMENON & SWAGGER Designer Takeshi Osumi aka Big-O Files for Bankruptcy Protection

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According to Empire Data Bank of Japan, Japanese fashion brand PHENOMENON and SWAGGER designer Takeshi Osumi has filed bankruptcy protection for both himself and the brands. Despite ¥1.3 billion JPY worth of sales since 2007 (approximately $10.8 mill...

PHENOMENON 2013 Spring/Summer Runway Video

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PHENOMENON recently premiered its spring/summer collection for 2013 via a recent runway showing. Progressing towards a modernist look, touches of vivid floral prints and tie-dye pieces are matched with crested silhouettes, wide-necked tops, and a wid...

PHENOMENON 2013 Spring/Summer Collection

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Despite the plethora of street brands that have successfully transitioned from strictly “street” aesthetics to a more mature segment within the greater “menswear” sphere, almost none of those labels have developed in such a wa...

PHENOMENON x Porter 2012 Fall/Winter Collection

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The DNA of Japanese streetwear label PHENOMENON runs more than just skin-deep. Besides the aesthetic blend of American hip-hop and Japanese design cues, the Takeshi Osumi-founded brand is easily distinguished from its peers by an unwavering commitmen...

PHENOMENON 2012 Fall/Winter Mixed Jacket

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PHENOMENON was founded in 2004 by Takeshi Osumi, also known as Big-O in Japanese rap music circles. Fittingly, the label cites music as its biggest influence while the clothes are a savvy mix of urban and American hip-hop influences, Japanese street...

PHENOMENON 2012 Fall/Winter New Releases

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Despite being known primarily as a streetwear label, Harajuku-based PHENOMENON has been veering in a different direction as of late. For its Fall/Winter 2012 “NOSTALGIA” collection, the brand founded by Takeshi Osumi mixed elements of tra...

honeyee: PHENOMENON 2012 Fall/Winter Editorial

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Having presented runway images back in March, today we offer a look at honeyee’s editorial showcasing Japanese brand PHENOMENON and its 2012 fall/winter collection. Hoarding a bevy of inspirations as always, the luxury streetwear purveyor curat...

Isetan Shinjuku 2012 Summer Teji Kimonos

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Japanese retailer Isetan Shinjuku has invited some of the most prominent labels in the country to contribute to a line of Teji Kimonos for Summer 2012. Featured participants include UNDERCOVER, Porter, WACKO MARIA, PHENOMENON, White Mountaineering, T...

PHENOMENON 2012 Fall/Winter Collection

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Musical influences of the ’60s and ’70s factor heavily into PHENOMENON and its Fall/Winter 2012 collection. While traditional materials such as duck camouflage and glen check are prominent, PHENOMENON are once again at the forefront of in...

BLACK SENSE MARKET x PHENOMENON MIX MA-1

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Continuing the advance of its extensive list of collaborations, BLACK SENSE MARKET aligns with fellow Japanese brand PHENOMENON, for this MIX MA-1 jacket available for Spring/Summer 2012. A reinterpretation of a military classic, this MA-1 flight jac...

PHENOMENON 2012 Spring/Summer Leather Moccasin

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This new release from Japanese brand PHENOMENON for 2012 spring/summer arrives via a leather moccasin footwear option. Several colorways are available in the moccasin, which features two-tone colorways and added traction on a traditional style resemb...

PHENOMENON x YOSHiKO CREATiON PARiS 2011 Jewellery Collection

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Forward-thinking Japanese labels PHENOMENON and YOSHiKO CREATiON PARiS get together to present a small gamut of jewelries for the holiday season. Boasting various rings, bracelets and necklaces, each accessory follows an avant-garde design concept hi...

Sound Pellegrino x Phenomenon “Sound Pellegrino Thermal Team & Big O”

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Coinciding with the release of a capsule collection between record label Sound Pellegrino and Japanese brand Phenomenon, a new mix from SP Thermal Team & Big O is now available. Marking the second installation in Sound Pellegrino’s Crossov...