May 18, 2009

2009 Coachella Pepsi Refresh Music

Toby Leddy gives us an inside look at some emerging and established musicians at this years Coachella music festival. The video was done through Pepsi and Epiphany Media with intro images by 13thWitness, music by Nosaj Thing, and production from Toby Leddy (Digi Digi Productions) and Sky Gellatly. Check it ... more

January 8, 2009

Hypebeast Presents: N.O.R.E | The Clipse at Pepsi Proper

Taking place at Pepsi Proper's respective events taking place in Los Angeles and New York, the innovative retail environment was also the host of two live events from The Clipse and N.O.R.E. Here's a video of both performances which took place to cap off each event's 1-day festivities. For more ... more

December 19, 2008

Pepsi Proper New York

Pepsi Proper, Pepsi's multi-city specialty retail pop-up tour, is planting its flag in New York City tomorrow Saturday December 12th, 2008. Building off of the success of last week's event in Los Angeles that featured retail heavyweight Union Los Angeles and hip-hop super group The Clipse, the tour's New York ... more

December 16, 2008

Pepsi Proper New York

Pepsi Proper, Pepsi's multi-city specialty retail pop-up tour, is planting its flag in New York City this Saturday (12.20.2008). Building off of the success of last week's event in Los Angeles that featured retail heavyweight Union Los Angeles and hip-hop super group The Clipse, the tour's New York City stop ... more

December 12, 2008

Union LA x The Clipse x Hypebeast: Pepsi Proper Los Angeles 12-13-08

Pepsi Proper is setting up pop–up retail experience which brings together both fashion and music by supporting the very brands and movements that help move the needle of culture. Pepsi is giving back with their one day pop-up retail experience with some of the hottest brands and DJ’s in the ... more

December 9, 2008

Pepsi Proper Los Angeles

Pepsi Proper is setting up pop–up retail experience which brings together both fashion and music by supporting the very brands and movements that help move the needle of culture. Pepsi is giving back with their one day pop-up retail experience with some of the hottest brands and DJ’s in ... more

November 7, 2008

Medicom Toys x Warner Bros. x Pepsi Nex 70% Movie Series

For the month of December, Pepsi Nex has teamed up with Medicom Toys, Suntory and Warner Bros. in a special Bearbrick promotion. Twelve separate Bearbricks reference different Warner Bros. productions including Superman Returns, The Matrix Reloaded, Artificial Intelligence : AI, The Dark Knight, 300, V For Vendetta, Happy Feet, Charlie ... more

June 23, 2008

Star Wars x Medicom Toy Bearbrick Pepsi Nex Update

Following up on the featuring of Medicom Toy's latest promotion with Pepsi Nex and Bearbrick, more images have surfaced which combine the popularity of Star Wars with the modern artistic template, the Bearbrick. Many of the Star Wars' most popular characters are seen including some comical representations of humanoid characters ... more

June 10, 2008

Medicom Toy Bearbrick Pepsi Nex 70%

In Asia, it's often customary to package little trinkets and other useless toys with the purchase of select items at convenience stores like 7-ELEVEN. However, this just might prove to be the best freebie yet with Medicom Toys teaming up Pepsi Nex to offer free 70% Bearbricks with the purchase ... more

April 10, 2008

Converse x Pepsi Phone Strap

For their 100th celebration, Converse keeps coming out with surprising and creative products, and this time they teamed up with Pepsi to create these cell phone straps. It seems that Converse spared no details with these little shoes, with print on the back heel, nice texture over the upper, and ... more