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Pepsi x Del Toro 2014 Capsule Collection

StyleComments ⋅ May 26, 2014
As Pepsi looks to extend its lifestyle presence, it partners with Del Toro on a new footwear collection. Two of Del Toro’s most familiar offerings have been given the Pepsi treatment including its familiar Chukka silhouette. The overall executi...

Pepsi “Live For Now” 2014 Collection

StyleComments ⋅ May 21, 2014
Pepsi unveils its new “Live For Now” collection, which features apparel, accessories and electronics produced together with international designers. Produced as part of its “The Art of Football” program, the collection include...

AAPE by A Bathing Ape x Pepsi 2013 “MOONFACE CAMO” Cans

LifestyleComments ⋅ Sep 5, 2013
It seems the ‘thirst’ for graphically re-dubbed beverage containers is very real at the moment, as A Bathing Ape and soft drink conglomerate Pepsi extend their ongoing collaborative AAPE line into 2013. Succeeding their 2012 joint effort seen here ne...

Beyoncé “Mirrors” Campaign for Pepsi

LifestyleComments ⋅ Apr 4, 2013
After teasing audiences with a brief video clip yesterday, Beyoncé has finally unveiled the meaning of “#BeyHereNow.” The hashtag was used as a buzzing point for today’s release, a new commercial with Pepsi that charts Beyonce’s career over the cours...

Kyrie Irving’s “Uncle Drew” is Joined by Kevin Love and Bill Russell for Another Game of Pick-Up

LifestyleComments ⋅ Nov 1, 2012
Coinciding with the tip-off of the NBA season, Kyrie Irving has dusted off his elderly alter ego “Uncle Drew” with an assist from Kevin Love and Bill Russell. Presented by Pepsi MAX, the viral campaign sees Uncle Drew hitting the road for...

AAPE by A Bathing Ape x Pepsi 2012 “MOONFACE CAMO” Cans

LifestyleComments ⋅ Aug 23, 2012
Part of a collaboration that will extend to T-shirts, umbrellas, and an array of diverse products, AAPE by A Bathing Ape and Pepsi have teamed together to produce a limited run of “MOONFACE LOGO” Camo cans. The cans will be released in bo...

Kyrie Irving Dresses Up As “Uncle Drew” To Play Pick-Up Ball

LifestyleComments ⋅ May 21, 2012
In keeping with the new slogan of Pepsi MAX as “a zero calorie cola in disguise,” witness 2011 NBA rookie of the year Kyrie Irving of the Cleveland Cavaliers take to a pickup game in Bloomfield, New Jersey disguised as the elderly “...

PEPSI NEX x ZOZOTOWN x MEDICOM TOY 50% BEARBRICK & Cleaner

DesignComments ⋅ Jul 28, 2010
Together, the Japanese division of PEPSI and MEDICOM TOY has consistently teamed up to create a series of exclusive complimentary BEARBRICKS. Often sold alongside PEPSI NEX, the latest collection brings ZOZOTOWN on board to release a collection o...

Dee & Ricky x Pepsi Logo Brooches

UncategorizedComments ⋅ Jan 29, 2010
Dee & Ricky have been commissioned by Pepsi and Epiphany to produce a limited-edition run of Pepsi-logo branded brooches. True to their style, the twin duo have once again flipped pop iconography and re-contextualized it into their unique la...

Pepsi x Gourmet Special Edition UNO Sneakers

UncategorizedComments ⋅ Jan 7, 2010
Pepsi and Gourmet link up to produce a special-edition Gourmet UNO. The limited kicks come with three different lace sets (red, blue, and red/white/blue), playing up the different colors in the design seen throughout the midsoles and tongue. The...

2009 Coachella Pepsi Refresh Music

UncategorizedComments ⋅ May 18, 2009
Toby Leddy gives us an inside look at some emerging and established musicians at this years Coachella music festival. The video was done through Pepsi and Epiphany Media with intro images by 13thWitness, music by Nosaj Thing, and production from...

HYPEBEAST Presents: N.O.R.E | The Clipse at Pepsi Proper

UncategorizedComments ⋅ Jan 8, 2009
Taking place at Pepsi Proper’s respective events taking place in Los Angeles and New York, the innovative retail environment was also the host of two live events from The Clipse and N.O.R.E. Here’s a video of both performances which t...

Pepsi Proper New York

UncategorizedComments ⋅ Dec 19, 2008
Pepsi Proper, Pepsi’s multi-city specialty retail pop-up tour, is planting its flag in New York City tomorrow Saturday December 12th, 2008. Building off of the success of last week’s event in Los Angeles that featured retail heavyweig...

Pepsi Proper New York

UncategorizedComments ⋅ Dec 16, 2008
Pepsi Proper, Pepsi’s multi-city specialty retail pop-up tour, is planting its flag in New York City this Saturday (12.20.2008). Building off of the success of last week’s event in Los Angeles that featured retail heavyweight Union Lo...

Union LA x The Clipse x HYPEBEAST: Pepsi Proper Los Angeles 12-13-08

Uncategorized ⋅ Dec 13, 2008
Pepsi Proper is setting up pop–up retail experience which brings together both fashion and music by supporting the very brands and movements that help move the needle of culture. Pepsi is giving back with their one day pop-up retail experience wi...