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Nike SB Paul Rodriguez 4 NYC Event Recap

Following up a day of skating at Rucker Park, Paul Rodriguez continued the festivities with a special event, marking the release of his fourth signature sneaker design with Nike SB. A who’s who of the skate and design world’s finest w...

Paul Rodriguez Nike SB Skate Demo

Hot on the heels of the Nike World Basketball Festival in New York City, Paul Rodriguez and the rest of the Nike SB team of skateboarders hit the brand new, multi-purpose built skate park today at Rucker Park in Harlem. An open invite went ou...

Nike SB: Zoom Paul Rodriguez 4 Video Campaign

Less than two weeks ago, the Zoom Paul Rodriguez 4 was officially unveiled as the 4th generation signature sneaker from Paul Rodriguez. A full-fledge video campaign comes to us in the form of a video and various interview segments with Paul Rodri...

Nike SB: Paul Rodriguez in NYC

Following up its hosting duties for Nike’s World Basketball Festival, New York’s legendary Rucker Park will see another star shine as Paul Rodriguez makes his way to NYC. In celebration of his fourth signature design with Nike SB, thi...

Nike SB Paul Rodriguez 4

For some time, Paul Rodriguez has lead the way for skaters. Helping re-define the sport and propel it to new levels, Nike SB has made the Latino skater one of Nike’s most cherished athletes. Entering its 4th generation signature model, the...

Green Label Art Shop Series Commercial featuring Paul Rodriguez

Following up on the recently announced Green Label Art Shop Series, here’s the final product involving skater Paul Rodriguez and skater-artist Don Pendleton. The 30 second spot combines real-life footage of P-rod together with the colorful...

Green Label Art: Paul Rodriguez x Don Pendleton

Pushing the envelope of sponsor involvement, Mountain Dew link up Paul Rodriguez with artist Don Pendleton to kick off its special Green Label Art: Shop Series for 2010. The initiative calls for 35 skate shops across the country to create their o...

Nike Air Paul Rodriguez Commercial

In recent times, the topic of “Nike Air” has become a large part of a series of commercials and viral videos that investigate what exactly the secret is behind this mysterious element. In some extended footage that was originally seen...

Primitive Essentials

Continuing our HYPEBEAST Essentials series, we catch up with Andy, Paul, Jay, and Jubal of Primitive, learning exactly what keeps their fine tuned machine in constant motion. Enjoy!

2010 Tampa Pro Contest Street Finals

CCS offers some coverage of the 2010 Tampa Pro Contest Street Finals which took place yesterday, March 14th. This video highlights each participant, with the winner obviously crowned at the end. Enjoy!

Incase Spring 2010 P-Rod Skate Pack

As the newest addition to the Paul Rodriguez Signature Collection, the Spring 2010 P-Rod Skate Pack incorporates details and trims of contrasting colors to the superior skateboard-specific design of the bag. The Skate Pack combines comfort, funct...

Markisa: Paul Rodriguez Commercial

In this latest commercial for wallet brand Markisa, Paul Rodriguez stars as you take a glimpse into a regular day for the popular skater. From the start of his day to a trip to the skate park, it’s all in a day’s work for multiple X-G...

Nike SB Paul Rodriguez Collection Video

Premiering at the Agenda Tradeshow was Paul Rodriguez’s upcoming capsule collection alongside Nike SB. Complimenting the footwear line, which will see a fourth signature installment are various different designs, each catering to the needs...

Battle at The Berrics 2: Chris Cole vs Paul Rodriguez

The Championship Match between Chris Cole vs Paul Rodriguez for the Battle of The Berrics 2 finally took place. Both internationally renowned skaters took on a gruesome game of SKATE. Check it out!

Nixon x Primitive Paul Rodriguez Watch Video

HYPEBEAST gets a closer look into the upcoming watch project between Nixon and Encino-based boutique Primitive, co-owned by world class skateboarder Paul Rodriguez. The watches, featuring a colorway synonymous with Primitive and another inspired...