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Luan Oliveira Welcomes Paul Rodriguez and Nike SB to Brazil

The newest member of Nike SB, Brazilian Luan Oliveira, recently invited Paul Rodriguez and members of the Nike Skateboarding team to his home country to check out some of his favorite South American spots. Kicking off in Rio de Janeiro with a jam ses...

Primitive x Nike SB 2012 Lunar Rod

Nike has finally unveiled the Primitive x Nike SB Lunar Rod Safari after sharing teaser pics earlier in the month. A special limited edition release from Nike SB, the new Lunar Rod combines the sole from a Lunar Braata shoe and the upper from Paul Ro...

Primitive x Nike SB Lunar Rod Preview

Recent photos have surfaced of what is expected to be Paul Rodriguez’s Primitive x Nike SB Lunar Rod signature model. Working with the co-founded Rodriguez Primitive LA boutique, the sneaker features a red and white Nike Lunarlon sole atop an S...

The Berrics: Footnotes with Paul Rodriguez – Part 1

Fresh off the release of his latest signature shoe from Nike SB earlier this summer, Paul Rodriguez linked up with The Berrics at his southern California home for the latest edition of the Footnotes series. Here, in part one, P-Rod touches on the des...

Nike SB P-Rod Bruce Lee T-Shirt Collection

Set for release in March, the Nike SB P-Rod Bruce Lee T-Shirt Collection finds the iconic martial artist’s image displayed on an array of products. In collaborating with the Bruce Lee Foundation, the garments are 100% jersey cotton melded with...

AGENDA: A Conversation with Paul Rodriguez

HBTV recently had the opportunity to catch up with Primitive’s Paul Rodriguez for a rapid-fire and free association-style of interview. Ranging from his thoughts on LA sports to haircare products, P-Rod handles it like a pro. Stay tuned for ple...

Thrasher Digi-Montage Video

Set to the velvety crooning of the one-and-only Sam Cooke, Koston, Keegan, Brock, Donnelly, Plunkett, Nugget, P-Rod, Wieger and BA take to the streets for a no-gimmick session for Thrasher, with seemingly a good time had by all. Featuring a bevy of t...

Transworld Skateboarding: 30th Anniversary Interview with Paul Rodriguez

Transworld Skateboarding debuts a video interview highlighting number 30 on its list of the Most Influential Skaters of All Time. Paul Rodriguez discusses how he got into skateboarding, his top eight skate influences, magazine coverage and his take o...

Nike: Everyone is on the #KobeSystem

It looks like Aziz Ansari and Paul Rodriguez aren’t the only ones on the KobeSystem – just about everyone else who matters appears to be under the influence of the Black Mamba as well. From sports stars like Jerry Rice and Landon Donovan...

Nike: P-Rod on the #KobeSystem

Building upon the release of the innovative Kobe VII System Supreme, Nike and Kobe Bryant have introduced their latest marketing campaign, the “KobeSystem.” Billed as “Success For The Successful,” SB rider Paul Rodriguez expla...

Paul Rodriguez Talks Similarities Between Skateboarding & Hip-Hop

In a recent sit down with new school hip-hop website The Masked Gorilla, pro skateboarder Paul Rodriguez delves into the correlation between skateboarding and hip-hop. As two of the most widespread outlets for youth these days, P-Rod informs of his l...

Transworld Skateboarding: The 30 Most Influential Skaters of All Time

This week marks the 30th anniversary of Transworld Skateboarding. To celebrate the meaningful occasion, they have compiled a list of the 30 most influential skaters of all time. Presented in a slideshow manner on their website, they run down the list...

Nike SB: Innovation Timeline – Paul Rodriguez

New from Nike SB comes this video highlighting the progression of Paul Rodriguez’s professional model skateboarding shoes. The animation takes us from the initial Nike Zoom Air P-Rod model up to the P-Rod V, sequentially examining the inspirati...

Street League 2011: The Best Of Paul Rodriguez

Highlighting the finesse and ease of professional skateboarder Paul Rodriguez, this video from Street League calls attention to Rodriguez’s performance during the 2011 Street League DC Pro Tour. Emanating a relaxed style, Rodriguez stomps out s...

Nike SB Paul Rodriguez 5

Nike SB release their fifth update to Paul Rodriguez’s signature skate shoe. The design highlights of the P-Rod 5 include a Diamond Flex Tread and Lunarlon cushioning. Aesthetically, the sneaker is a simple affair with a combination of both sol...