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TECH

EditorialComments ⋅ Feb 25, 2012
I’m slacking on blog updates because I just got back from NYC and I’m prepping to go on a stag weekend. I’m not used to actually living an existence — I’m more adept at forging one vicariously via the internet outside of everyday working hours, so it...

Keeping Score: The Peyton Manning vs. Andrew Luck Debate

EditorialComments ⋅ Feb 23, 2012
Finding a franchise quarterback in the contemporary NFL landscape is not simply at the top of a general manager’s checklist, it is the list. As the league enacts more and more rules that protect the quarterback, and allow receivers to run freely down...

Keeping Score: Who Has More to Lose, Pacquiao or Mayweather?

EditorialComments ⋅ Feb 16, 2012
Every Thursday HYPEBEAST will feature an editorial spanning the world of sports, ranging from thoughts about the state of the NBA to whether or not the United States National Soccer Team will ever challenge for a World Cup. Handled with words from Se...

Pinterest’s Social Aesthetic

EditorialComments ⋅ Jan 23, 2012
Something is changing in social media. A very noticeable shift is taking place from the data-heavy, status update-laden burden of platforms such as Facebook and Twitter to something lighter, more versatile and highly visual. As I covered in my last p...

SOPA KING WE TODD IT

EditorialComments ⋅ Jan 19, 2012
Blackout. Today, a string of major websites are banding together to protest SOPA, a bill trying to work its way through Congress that is intended to stop online piracy. SOPA doesn’t sound so horrible, right? Online piracy is (fun but) bad! (No,...

Gary Warnett: ALL CONDITIONS (GEAR) by Nike PT. II (SON OF ALL CONDITIONS)

EditorialComments ⋅ Jan 19, 2012
Editor’s Note: Part 1 can be seen here. For something I assumed to be ultra-niche at this point in the 21st century, the ACG-themed post from here late last year proved pretty popular in terms of feedback. There’s evidently more All Conditio...

THE HATE LIST 2011

EditorialComments ⋅ Dec 22, 2011
“Oh, it’s just what all that shit represents. The stencil bullshit, the wheat-paste bullshit, the fake skate bullshit. I just can’t believe kids buy into all that. It’s like, “nice Obey hat, bud.” You know?” Jason Dill, 2011, Vice Interview In li...

The Rumble Around Tumblr

EditorialComments ⋅ Nov 10, 2011
Thomas J. Watson, the historic president of IBM and namesake of the company’s latest, borderline-Orwellian artificial intelligence program, once said: “design must reflect the practical and aesthetic in business but above all… good design must...

The Art of Street Style Photography

EditorialComments ⋅ Nov 3, 2011
During the recent years the street style culture has gained a big role as fashion media content. All the way back since the first photographers were established, people have been taking photos of street goers looking either extremely beautiful, ugly,...

Productive Placement

EditorialComments ⋅ Oct 31, 2011
In my 20 year career I have seen, and executed for clients, just about every way imaginable to get a brand or product release “hot” via product placement. First as a record promoter in the music business, then mobile promotions manager an...

Retail Rehabilitation: Why Fashion’s Night Out Isn’t a Solution to the Industry’s Woes

EditorialComments ⋅ Sep 20, 2011
I’m a proud consumer. From my morning coffee to my date-night restaurant, from the clothes I wear to the gym I attend and even the computer I write this editorial on – I have a brand affiliation for nearly everything. I try not to pass judgment on my...

Branding the Throne: What Advertisers Could Gain From a Little Hip-Hop Hustle

EditorialComments ⋅ Sep 5, 2011
At first thought, Madison Avenue and Brooklyn’s Marcy Houses couldn’t seem more disparate. One remains, despite a pilgrimage of trendy agencies to the mecca of downtown Manhattan, a bastion of corporate power and a haven for advertising masterminds w...

Everyday I’m… Hustling? by Frank Liew

EditorialComments ⋅ Aug 1, 2011
“What are you pushing yourself for?” the doctor said, as he gave me the same look that I last saw as a dweebish, rotund child at the finish line of the 200m sprint, out of breath and still the last-place finisher. It’s funny; I’d never really conside...

A Lack of Movement by Gary Warnett

EditorialComments ⋅ Apr 29, 2011
Editor’s Note: Gary Warnett has inexplicably forged a career out of a misspent childhood obsessing over hip-hop, films and sneakers. He is editor and some sort of manager at Crooked Tongues, a frequent copywriter for brands like Nike Sportswear a...

The New Middleman by Phil Chang

EditorialComments ⋅ Mar 30, 2011
Editor’s Note: Phil Chang is a strategic creative at Wieden + Kennedy New York and a member of the agency’s multidisciplinary solutions team, Attack. Attack ensures that Wieden stays active as a creative participant in the culture of our be...