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How Swatch Group’s Reduction of Supply Will Invigorate the Watch Industry

EditorialComments ⋅ 5047 Views
When Swatch made the announcement that they would stop providing movement kits to the industry, there was a collective outcry. Without a doubt Swatch is a powerhouse owning 19 brands across all price ranges from haute horlogerie marques like Breguet...

Party Like a Rock Star: Is Hip-Hop the New Rock ‘n’ Roll?

EditorialComments ⋅ 10660 Views
The year was 2007; one-hit wonders Shop Boyz would release their summer anthem “Party Like a Rockstar.” Filled with trite lines (“Me and my band man / On the yacht with Marilyn Manson”) and generic, wannabe heavy-metal guitar riffs, the only redeemin...

The Shape of Music To Come: Does ‘Cool’ Replace Money?

StyleComments ⋅ 8471 Views
When Napster went live in June of 1999, perhaps the single greatest moment in the modern distribution media occurred. Societal expectations of the worth of copyrighted content were restructured in irreversible way. That of course, is all old news. At...

The Dawn of the New Retailer: Retail’s Changing Model

EditorialComments ⋅ 20687 Views
You certainly won’t find today’s most remarkable or valuable retail stores at your local mall. It all started with the success of Gilt Groupe a few years ago, the entity that took the concept of sample and flash sales online. The past few years ha...

Brandon McCartney: The Digital Generation’s Based Leader

EditorialComments ⋅ 19932 Views
Brandon McCartney. Lil B. BasedGod. Uttering any of those three names will likely result in the following responses: “Whoo,” “Swag,” “Thank you BasedGod” and my personal favorite, “You can fu** my bit** Based...

HYPEBEAST Approved: Bottle Openers

EditorialComments ⋅ 16946 Views
This encouraging tale goes out to my amiable peers coerced into the early stages of alcoholism by way of attaining the “Social Drinker” badge in Foursqaure. Sure my leg instinctively starts twitching at my prison-like cubicle around 1pm as I begin to...

BadBadNotGood: The Game-Changers of Jazz

EditorialComments ⋅ 10246 Views
A lightly-struck piano key reverberates in the still air. It flutters and disappears as an upright bass begins to crescendo with a barrage of cymbal crashes. The result is unexpected; a cover of Tyler, the Creator’s “Bastard,” which...

HYPEBEAST Round Table: The Art of Buying

EditorialComments ⋅ 26332 Views
It can be easy to assume that as a retail buyer, you’re responsible for simply sitting around a room full of the latest and greatest products aimlessly selecting your favorite pieces and raking in goods for your personal collection. While being...

Converse Taps K-Pop with Interesting Results

EditorialComments ⋅ 7179 Views
After launching in the U.S. in 2008 with ‘My Drive Thru’ performed by Julian Casablancas (The Strokes), Santigold, and Pharrell Williams, and more recently in the U.K. with ‘DoYaThing’ by Gorillaz, James Murphy (LCD Soundsystem) and André 3000, the e...

Keeping Score: The Death of Football

EditorialComments ⋅ 4044 Views
Football has long since surpassed both baseball and basketball as America’s pastime. With it’s ability to produce Olympic-level speed, dashes of twinkle-toe execution reminiscent of Baryshnikov and savage brutality normally reserved for pugilistic en...