HYPEBEAST Round Table: The Art of Buying

EditorialComments ⋅ Jun 1, 2012
It can be easy to assume that as a retail buyer, you’re responsible for simply sitting around a room full of the latest and greatest products aimlessly selecting your favorite pieces and raking in goods for your personal collection. While being...

Converse Taps K-Pop with Interesting Results

EditorialComments ⋅ Jun 1, 2012
After launching in the U.S. in 2008 with ‘My Drive Thru’ performed by Julian Casablancas (The Strokes), Santigold, and Pharrell Williams, and more recently in the U.K. with ‘DoYaThing’ by Gorillaz, James Murphy (LCD Soundsystem) and André 3000, the e...

Keeping Score: The Death of Football

EditorialComments ⋅ May 17, 2012
Football has long since surpassed both baseball and basketball as America’s pastime. With it’s ability to produce Olympic-level speed, dashes of twinkle-toe execution reminiscent of Baryshnikov and savage brutality normally reserved for pugilistic en...

Hip-Hop Exhibiting Punk Characteristics: What Does it Mean?

EditorialComments ⋅ May 17, 2012
“There has always been this rebellious connection between hip-hop and punk music,” once said iconic hip-hop pioneer Fab Five Freddy, in an interview with radio host Davey-D, back in 2010. It’s true–nestled in the downtrodden s...

Gary Warnett: THE BEASTIE EFFECT

EditorialComments ⋅ May 7, 2012
Just as some sites seem to have fostered Kitty Genovese syndrome on a global scale, with hordes more likely to whip out the phone to film before they’ll ever call for help, I’ve long felt that social media has a tendency to sustain grieving to the po...

Keeping Score: The Danger of Social Media in Sports

EditorialComments ⋅ May 3, 2012
It was 1993 when Charles Barkley penned the infamous text for his now iconic Nike commercial where he proclaimed, “I am not a role model. I’m not paid to be a role model. I’m paid to wreak havoc on the basketball court. Parents should be role models....

Re(de)fining Print and the Resurgence of the Magazine

EditorialComments ⋅ May 3, 2012
We’ve been observing the decline of print for a long time. Recently Encyclopedia Britannica officially stopped printing their sets of encyclopedias, and has dedicated themselves to the online medium. They’re now positioning their web presence as a mo...

Keeping Score: Casting the NBA Playoffs

EditorialComments ⋅ Apr 19, 2012
Summer blockbusters and heart pumping NBA Playoff action seem to go together year after year as if the 16 teams themselves personified the scripts being pumped out of Hollywood – each with the chance to capture gold hardware and the attention o...

Traveling Light: The History of Danner and GORE-TEX

EditorialComments ⋅ Apr 5, 2012
First things first, I recently was sent my own site as part of a press pack based on the assumption that something I’d written was some kind of advertorial for a brand. Fuck that. What’s the point of that stuff? This isn’t “placement.” I don’t play t...

Keeping Score: The Disappearance of the White-American NBA Superstar

Editorial ⋅ Mar 28, 2012
As the Final Four draws closer and NBA teams look to solidify playoff positioning with the same scrappiness their younger counterparts use to cut down the nets with, it’s clear that the game of basketball is alive and well despite pay to play scandal...

Keeping Score: The Cost of Being an Athlete’s Wife

EditorialComments ⋅ Mar 22, 2012
The life of a professional athlete is a dream for many little boys out there who have aspirations for million dollar contracts, a house with an infinity pool and a lady on his arm that dazzles like championship hardware. We start out playing cowboys...

Matters of Taste: Why Kanye West (the label) Matters

EditorialComments ⋅ Mar 19, 2012
It has been a whirlwind few fashion weeks. Big names are playing hopscotch at historic houses – from Slimane replacing Pilati at YSL to Raf Simons stepping down at Jil Sander. Marketing continues to skew extreme with Burberry advancing their eg...

Keeping Score: The Beauty of March Madness

EditorialComments ⋅ Mar 15, 2012
While the mark of spring doesn’t officially begin until March 20, many people would point to the rebirth of basketball’s greatest spectacle as the event that brings people out of the winter doldrums, whose grip was fiercely vicious this year after a...

Keeping Score: The Anatomy of A Perfect Point Guard

EditorialComments ⋅ Mar 8, 2012
The point guard controls the pace, movement and build of an NBA franchise as if a maestro for an orchestra, signaling blistering crescendos by simply holding up one finger in the air. Today more than ever, floor generals are being treated as centerpi...

Keeping Score: The Day Americans Rule Fútbol

EditorialComments ⋅ Mar 1, 2012
While the NBA All Star Game is purely an exhibition – where dunks come fast and furious and the pace resembles that of a 4 x 400 relay instead of a 4th quarter 4:00 minutes to go slugfest, the athletic prowess at which the game’s elite play is...