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ILL-FITS: Jackin’ for Swag

StyleComments ⋅ 12029 Views
As HYPEBEAST’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...

Building a Streetwear Brand Through Social Media

EditorialComments ⋅ 42321 Views
It really makes you wonder what makes a person spend $100 something essentially printed on Gildan or AAA quality shirts. Mind you this isn’t Egyptian cotton or anything, these are the exact same shirts I used to get at my local Target for 3 for $20....

The Rise of Fashionable Technology

TechComments ⋅ 25797 Views
“As hardware gets smaller and grows more powerful, the devices are now bred in another form. These new devices are sleeker, better-designed and offer more practical methods of improving our lives.” I’ve always been fascinated by the next big thi...

ILL-FITS: The Trend of Performance Sneakers & Suits

StyleComments ⋅ 25263 Views
As HYPEBEAST’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...

Scaling the Concert Experience: How Artists Are Using Video and Streaming

EditorialComments ⋅ 4530 Views
There are few moments as exciting as when an artist appears on the stage. While it’s ideally seen firsthand at a concert, it’s only a little less of a rush to see a performer emerging from backstage (or rising slowly from below) and hearing the audie...

The Meaning Behind Navajo: Fashion’s Misunderstanding

EditorialComments ⋅ 9181 Views
The fashion industry doesn’t care that it is creating the Native aesthetic without Native American input. That “Navajo”, “Native”, or “Indian” pattern you love and associate with Native design was created by a non-native who has had no interaction wi...

Matters of Taste: Rugby Ralph Lauren – A Eulogy

EditorialComments ⋅ 13018 Views
Today, a friend of mine was issued a death warrant. It may seem absurd to attach such melodrama to a clothing brand, let alone one owned and incepted entirely by one of the largest apparel companies in the world, yet I can’t help the way I feel. For...

The Hundreds: Politixxx – Round 1

EditorialComments ⋅ 2610 Views
Next Tuesday, November 6 marks the 2012 United States presidential election as American voters look to determine if President Barack Obama will see a second term in office or if Republican Party nominee Mitt Romney becomes the 45th President of the U...

ILL-FITS: The Walking Dead

EditorialComments ⋅ 4382 Views
As HYPEBEAST’s readership continues to grow, so does the size of our inbox. From props and complaints, to linesheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...

ILL-FITS: Are “Fast Fashion” Collaborations Bad for the Fashion Industry?

EditorialComments ⋅ 5671 Views
As a struggling student who shamefully spends much of his time perusing HYPEBEAST salivating for garbs my wallet inversely cries over, my wallet and I look forward to seeing haute couture designers team with affordable retail outlets for limited edit...