Get an Extra 20% Off Sale Items - Use code: EXTRA20

Does Kickstarter and Crowdfunding Affect a Label’s Branding?

From defining a clear identity to developing a strong retail presence, independent fashion start-ups will encounter a mountain of obstacles in the way of a successful future. Before any of these initiatives are delivered to the doorstep of the market...

Gary Warnett: KNOWLEDGE REIGNS SUPREME

Given the amount of publicity that has been stirred lately surrounding the ongoing legal issues between New York’s Supreme and Leah McSweeney’s Married To The Mob, it has become increasingly more difficult to separate the truth from the l...

ILL-FITS: Jackin’ for Swag

As HYPEBEAST’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...

Building a Streetwear Brand Through Social Media

It really makes you wonder what makes a person spend $100 something essentially printed on Gildan or AAA quality shirts. Mind you this isn’t Egyptian cotton or anything, these are the exact same shirts I used to get at my local Target for 3 for $20....

The Rise of Fashionable Technology

“As hardware gets smaller and grows more powerful, the devices are now bred in another form. These new devices are sleeker, better-designed and offer more practical methods of improving our lives.” I’ve always been fascinated by the next big thi...

ILL-FITS: The Trend of Performance Sneakers & Suits

As HYPEBEAST’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’...

Scaling the Concert Experience: How Artists Are Using Video and Streaming

There are few moments as exciting as when an artist appears on the stage. While it’s ideally seen firsthand at a concert, it’s only a little less of a rush to see a performer emerging from backstage (or rising slowly from below) and hearing the audie...

The Meaning Behind Navajo: Fashion’s Misunderstanding

The fashion industry doesn’t care that it is creating the Native aesthetic without Native American input. That “Navajo”, “Native”, or “Indian” pattern you love and associate with Native design was created by a non-native who has had no interaction wi...

Matters of Taste: Rugby Ralph Lauren – A Eulogy

Today, a friend of mine was issued a death warrant. It may seem absurd to attach such melodrama to a clothing brand, let alone one owned and incepted entirely by one of the largest apparel companies in the world, yet I can’t help the way I feel. For...

The Hundreds: Politixxx – Round 1

Next Tuesday, November 6 marks the 2012 United States presidential election as American voters look to determine if President Barack Obama will see a second term in office or if Republican Party nominee Mitt Romney becomes the 45th President of the U...