Op-Ed
Keeping Score: Who Has More to Lose, Pacquiao or Mayweather?
5 days ago
⋅ Editorial
Every Thursday Hypebeast will feature an editorial spanning the world of sports, ranging from thoughts about the state of the NBA to whether or not the United States National Soccer Team will ever challenge for a World Cup. Handled with words from Senior Editor L. Ruano and...
Pinterest’s Social Aesthetic
January 23, 2012
⋅ Editorial
Something is changing in social media. A very noticeable shift is taking place from the data-heavy, status update-laden burden of platforms such as Facebook and Twitter to something lighter, more versatile and highly visual. As I covered in my last piece for Hypebeast, Tumblr...
SOPA KING WE TODD IT
January 19, 2012
⋅ Editorial
Blackout.
Today, a string of major websites are banding together to protest SOPA, a bill trying to work its way through Congress that is intended to stop online piracy. SOPA doesn’t sound so horrible, right? Online piracy is (fun but) bad! (No, I know I know, it’s...
Gary Warnett: ALL CONDITIONS (GEAR) by Nike PT. II (SON OF ALL CONDITIONS)
January 19, 2012
⋅ Editorial
Editor's Note: Part 1 can be seen here.
For something I assumed to be ultra-niche at this point in the 21st century, the ACG-themed post from here late last year proved pretty popular in terms of feedback. There’s evidently more All Conditions fanatics out there than meets...
THE HATE LIST 2011
December 22, 2011
⋅ Editorial
“Oh, it’s just what all that shit represents. The stencil bullshit, the wheat-paste bullshit, the fake skate bullshit. I just can’t believe kids buy into all that. It’s like, “nice Obey hat, bud.” You know?”
Jason Dill, 2011, Vice Interview
In line with Frank...
The Rumble Around Tumblr
November 10, 2011
⋅ Editorial
Thomas J. Watson, the historic president of IBM and namesake of the company’s latest, borderline-Orwellian artificial intelligence program, once said: “design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.” No...
The Art of Street Style Photography
November 3, 2011
⋅ Editorial
During the recent years the street style culture has gained a big role as fashion media content. All the way back since the first photographers were established, people have been taking photos of street goers looking either extremely beautiful, ugly, nice, cute or every other...
Productive Placement
October 31, 2011
⋅ Editorial
In my 20 year career I have seen, and executed for clients, just about every way imaginable to get a brand or product release "hot" via product placement. First as a record promoter in the music business, then mobile promotions manager and lifestyle editor at The Source magazine...
Retail Rehabilitation: Why Fashion’s Night Out Isn’t a Solution to the Industry’s Woes
September 20, 2011
⋅ Editorial
I’m a proud consumer. From my morning coffee to my date-night restaurant, from the clothes I wear to the gym I attend and even the computer I write this editorial on – I have a brand affiliation for nearly everything. I try not to pass judgment on myself about this. Everyone...
Branding the Throne: What Advertisers Could Gain From a Little Hip-Hop Hustle
September 5, 2011
⋅ Editorial
At first thought, Madison Avenue and Brooklyn’s Marcy Houses couldn’t seem more disparate. One remains, despite a pilgrimage of trendy agencies to the mecca of downtown Manhattan, a bastion of corporate power and a haven for advertising masterminds while the other embodies a...
Everyday I’m… Hustling? by Frank Liew
August 1, 2011
⋅ Editorial
Editor’s Note: Frank Liew is the founder and creative head of Qubic Store, based in Auckland New Zealand. A frequent flyer and part-time global adventurer, he is in charge of the creative direction of co-branded projects and initiatives with Qubic Store and its list of brand...
A Lack of Movement by Gary Warnett
April 29, 2011
⋅ Editorial
Editor’s Note: Gary Warnett has inexplicably forged a career out of a misspent childhood obsessing over hip-hop, films and sneakers. He is editor and some sort of manager at Crooked Tongues, a frequent copywriter for brands like Nike Sportswear and Arc'teryx Veilance, plus...
The New Middleman by Phil Chang
March 30, 2011
⋅ Editorial
Editor's Note: Phil Chang is a strategic creative at Wieden + Kennedy New York and a member of the agency’s multidisciplinary solutions team, Attack. Attack ensures that Wieden stays active as a creative participant in the culture of our beautiful city, while also freaking...
REAL TALK on Magazines, Digital Media and Video by Sky Gellatly
March 21, 2011
⋅ Editorial
Editor's Note: Sky Gellatly currently works as the Director of Strategy for the PR and Marketing firm, Team Epiphany, and is the manager for 13thWitness and DJ Neil Armstrong. Most recently, he and Lupe Fiasco have joined forces as a DJ / "sound clash" duo. Sky has spent the...
