Having been perfecting its craft of minting premium headwear and snapbacks for over five years, Official Crown of Laurel was founded in 2007 with a desire to pull elements of street fashion, skateboarding and creativity into a cohesive headwear collective. The latest venture for the Bay area-based brand sees their foray into the world of film as they unleash the third and final installment to a video series titled, “Stay Official.” For the episode, the brand invited Northern California emcee, C Plus, to shed some light into his thoughts on creative ideals and expectations. Aligning with the core ethos of the Official brand, C Plus joined the crew on a trip to Palm Springs to highlight a range of the new offerings from the Spring/Summer 2012 collection.  In between giving each unique snapback some face time, C Plus also sits down to conversate about his success as a hip-hop artist and the importance of consistency.

Official’s 2009 spring/summer collection is seen here as the brand’s roster gets some new looks this season. While the brand is most well-known for its fitteds, Official deepens the line-up with the inclusion of some madras 5-panel caps and snapbacks as well. Some bold color make-ups are on hand for those who want some pop in their hat game. Available now at select retailers and online at Shop.TheOfficialBrand.com.

Official hits us with some new looks from their 2008 Holiday collection. Amongst their top notch fitted choices are various other silhouettes including beanies and 5-panel joints in a nice array of colorways. In conjunction with seasonal offerings being available at the online store, Official’s new section called “The Hook Up” will offer all past releases for under $20. Grab your new Holiday stuff now with free shipping (US Only) being offered for the entire month of December.

A mainstay on the football terraces around the world, football scarves have always been an economical way of showing your team love. Known for their fitted caps, Official has created their own black and yellow scarf. Highlights include the AK-47 crest and the “Murderers” motif, referencing Official’s desire to destroy the current model of sportswear. Four other scarves are set to release.

Fitted cap purveyors Official recently dropped their Traditional Shemagh Series of caps. Each cap features materials individually cut from traditional scarves and colorways. The fabric is then sewn onto Official’s Incoronare silhouette. Both caps can be ordered directly through Official. All orders processed between now and December 25th will be tax-free and shipped free of charge.