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A Look Inside NikeLab 1948 London

Last month, Nike opened six brick and mortar concept stores in London, New York, Paris, Milan, Shanghai and Hong Kong. Dubbed “NikeLab,” these concept stores aim to push the boundaries of retail strategy and presentation and will serve as...

A Closer Look at the Nike Free Mercurial Superfly HTM “Volt”

After debuting back in June in a Black/White-Dark Grey colorway, Nike’s Free Mercurial Superfly HTM is set to make a return over the weekend–this time in the brand’s ubiquitous “Volt” hue. Inspired by the Mercurial Super...

Nike 2014 Summer LunarGlide 6 SP

Nike celebrates the 2014 summer solstice – the longest day of the entire year – with an “SP” edition of the LunarGlide 6. Underscoring the design’s inherent yin-yang of performance and style, the silhouette appears in tw...

Nike Presents a New Retail Experience with NikeLab

Nike presents its latest physical experience with the launch of a new concept titled NikeLab. The unique brick & mortar retail presence will combine with distinct digital components to truly reshape the Nike experience through select cities acros...