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Nike Basketball ELITE Series 2.0

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Depicting flagship athletes LeBron James, Kobe Bryant and Kevin Durant as modern day basketball superheroes, Nike Basketball has unveiled its ELITE Series 2.0 of postseason footwear. Featuring updated editions of the LeBron X, Kobe 8 System, and a ne...

Nike SB Koston 2 QS “Easter”

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Aside from the straw baskets full of tooth-decaying sweets, the best gift a Hypebeast can receive on Easter day is found draped in rare pastels at their favorite around the way sneaker shop. Continuing its yearly tradition of holiday-themed drops, Ni...

Barcelona’s Midfield Maestro Iniesta Discusses Growing-Up Playing Small-Sided Football

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Campaigning for its recently previewed FC247 Collection, Nike Football enlists Spanish native Andres Iniesta to discuss how playing small-sided football helps fine-tune his current game. When he’s not orchestrating the midfield with his dazzlin...

Nike Air Max BW OG

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Bringing its nostalgic OG collection – a nod to classic Air Max models – into the spring of 2013, Nike previews the re-release of the iconic Air Max BW or “Big Window” in its signature “Persian Violet” colorway. Ha...

Nike 2013 Spring/Summer Roshe Run FB

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Pairing a simple mesh upper with a plush Solarsoft sole for cushioning, Nike’s Roshe Run has proven to be a fan favorite since its initial release thanks to its clean look, superior comfort and low price point. As the silhouette’s design...

Nike Air Max Light “Easter” size? Exclusive

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A cult favorite amongst the heavyweights of Nike’s Air Max flagships like the Air Max 1, 90, 95 and 97, 1989′s Air Max Light has been a longtime favorite of the UK crew at size?, most recently appearing as a part of the retailer’s e...

Nike SB 2013 Dunk High Pro “St. Patrick’s Day”

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Created in honor of this Sunday’s St. Patrick’s Day celebration, Nike SB presents an apt edition of the skate-ready high-top Dunk. Following 2012′s Guinness-inspired release, this year’s iteration opts for a bright green upper...

Nike Free 4.0 v2 2013 Spring/Summer Collection

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With spring looming, Nike’s Free 4.0 v2 lineup is set to blossom in new, seasonal colorways for 2013. Designed for that sweet spot between the minimalistic Free 3.0 v4 and more protective Free Run+ 3, the 4.0 v2 — with its 6mm heel-to-toe...

Nike Football FC247 Collection

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In its search to uncover the performance-based needs for football players around the world, Nike aimed to examine all aspects of how the sport is played, from friendly pick-up games to professional matches between rival countries. What Nike and its V...

Nike Unveils the White-On-White Air Foamposite One

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Sixteen years after its initial introduction, the Nike Air Foamposite One has maintained a massive amount of popularity thanks to its rugged and futuristic looks, bold colorways, and association with Penny Hardaway. Originally released in 1997 and de...

Air Jordan 1 Retro High OG Black/Gold

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It may not be an exact replica of the mythical Air Jordan 1 black/gold OG from 1985, nor is it a reproduction of the retro release from 2003, but a version of the Air Jordan 1 Retro High OG black/gold is set to drop next month. True to OG form —...

Nike Air Max Motion NSW SP White Label Pack

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Set to debut this spring alongside corresponding editions of the Inneva Woven and Lunar Solstice Mid is the brand new Air Max Motion as part of Nike’s upcoming White Label offerings. A premium NSW “Special Projects” edition of the A...

Nike Basketball 2013 Easter Footwear Collection

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In anticipation of 2013′s Easter Sunday on March 31, Nike Basketball has unveiled its collection of Easter-inspired footwear for flagship athletes LeBron James, Kobe Bryant and Kevin Durant. Opting for pastel colorways and taking cues from the...

Nike 2013 Spring/Summer Free 5.0

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Joining Nike’s latest edition of the Free 3.0 for Spring 2013 is the brand’s newest take on the Free 5.0. While the 3.0 utilizes Engineered Mesh technology throughout the slip-on upper, the 5.0 incorporates Dynamic Flywire – a first...

Nike 2013 Spring/Summer Free 3.0

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If you’ve yet to jump on the minimalist footwear bandwagon then now might be the time as Nike is releasing the latest Free 3.0 this spring. New for the Free line is the inclusion of Nike’s Engineered Mesh, a material that has been making...