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Nike Kobe VII System: Shoe Science – Attack Fast, Attack Strong

The heel and forefoot serve as key pieces in the construction of the Nike Kobe VII System, allowing Bryant to attack the basket with a variety of jab steps, crossovers and crab dribbles. With the ability to adapt to how defenders are checking him, Ko...

A Look Inside the Nike Kobe System

Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2 came a series of images focused on the design process of the Kobe VII, Nike’s brilliant Kobe...

Nike “Year of the Dragon” Collection

Nike introduces a full-fledged dragon-inspired collection as part of the 2012 “Year of the Dragon” celebrations. Taking place over both performance and lifestyle connotations, the four-shoe collection includes the Air Force 1 Low Supreme,...

Nike “Year of the Dragon” Pack Preview

Unlike many of its ancient civilization counterparts, China looks to the dragon as a symbol of power over natural forces, providing strength and good luck to its people. As the Chinese New Year steadily approaches, Nike looks to channel this likeness...

Nike Zoom Kobe VII System “You need the KobeSystem” Video

Furthering its recent Kobe VII System Supreme launch, Nike and Kobe Bryant strategically position their latest performance footwear technology promising an impressive degree of athletic successes both on and off the court. Although many more iterati...

Nike Basketball 2011 Christmas Pack

Christmas Day happily marks the return of the NBA to popular culture relevance. While wins and losses will certainly be tallied, fashion enthusiasts will surely be eager to get their hands on the Nike Basketball 2011 Christmas Pack that will be worn...

Nike Zoom Kobe VII System Supreme: Building a System with Kobe Bryant and Eric Avar

As today marks the much-anticipated release of the Nike Zoom Kobe VII System Supreme on NIKEiD, the Swoosh presents an accommodating video, which features designer Eric Avar, as well as Kobe himself, speaking on the innovative offering. Watch and lis...

Nike Zoom Kobe VII System Supreme

With NBA action set for Christmas Day, signature shoes for the NBA’s elite, as well as for the everyday ballplayer are slowly but surely being rolled out. Launching December 22, the Nike Kobe VII System Supreme is a performance system allowing...

Nike Zoom Kobe VII “Volt” Preview

Today has seen an onslaught of new Kobe VII makeups hitting the web. One of the standout variations of the latest Bryant hoops shoe is the “Volt” edition. The low-top sneakers feature a predominantly black upper, accented with one of the...