FALL SALE - 20% OFF - USE CODE: FALL20 (48 HOURS ONLY)

Nike NBA 2012 All-Star Game Footwear Releases

StyleComments ⋅ Feb 8, 2012
Taking inspiration from space exploration, the NBA 2012 All-Star Game releases feature a galactic theme on the LeBron 9, Nike Zoom KD IV and Nike Zoom Kobe VII System. Graphics pay homage to the supernova – arguably the most powerful force in the uni...

Nike Basketball: KobeSystem – Level 7 Success at Success

StyleComments ⋅ Jan 30, 2012
The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...

Nike Basketball: KobeSystem – Level 6 Beastion

StyleComments ⋅ Jan 28, 2012
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...

Nike Basketball: KobeSystem – Level 5 Domination

StyleComments ⋅ Jan 27, 2012
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...

Nike Basketball: KobeSystem – Level 4 Explosion

StyleComments ⋅ Jan 26, 2012
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...

Nike Basketball: KobeSystem – Level 3 Perception

StyleComments ⋅ Jan 25, 2012
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...

Nike Basketball: KobeSystem – Level 2 Adaptation

StyleComments ⋅ Jan 24, 2012
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for...

Nike Basketball: KobeSystem – Level 1 Success

StyleComments ⋅ Jan 23, 2012
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...

Nike Kobe VII System Supreme “Year of the Dragon” Pack

StyleComments ⋅ Jan 18, 2012
After taking a broad glimpse at the 2012 Nike Year of the Dragon releases, the Beaverton camp unveils a comprehensive look into its latest Kobe VII System Supreme thematic release. Boasting an expected majority red upper, the pair features hints of v...

Nike Basketball: KobeSystem “Success for the Successful” Campaign

StyleComments ⋅ Jan 14, 2012
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business...

Nike Kobe VII System: Shoe Science – Attack Fast, Attack Strong

StyleComments ⋅ Jan 14, 2012
The heel and forefoot serve as key pieces in the construction of the Nike Kobe VII System, allowing Bryant to attack the basket with a variety of jab steps, crossovers and crab dribbles. With the ability to adapt to how defenders are checking him, Ko...

A Look Inside the Nike Kobe System

StyleComments ⋅ Jan 13, 2012
Earlier this week Nike Basketball sent out a special Kobe System Success Pack, which we will highlight tomorrow. Along with a Kobe backpack and iPad 2 came a series of images focused on the design process of the Kobe VII, Nike’s brilliant Kobe...

Nike “Year of the Dragon” Collection

StyleComments ⋅ Jan 5, 2012
Nike introduces a full-fledged dragon-inspired collection as part of the 2012 “Year of the Dragon” celebrations. Taking place over both performance and lifestyle connotations, the four-shoe collection includes the Air Force 1 Low Supreme,...

Nike “Year of the Dragon” Pack Preview

StyleComments ⋅ Jan 4, 2012
Unlike many of its ancient civilization counterparts, China looks to the dragon as a symbol of power over natural forces, providing strength and good luck to its people. As the Chinese New Year steadily approaches, Nike looks to channel this likeness...

Nike Zoom Kobe VII System “You need the KobeSystem” Video

StyleComments ⋅ Dec 30, 2011
Furthering its recent Kobe VII System Supreme launch, Nike and Kobe Bryant strategically position their latest performance footwear technology promising an impressive degree of athletic successes both on and off the court. Although many more iterati...