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Nike NBA 2012 All-Star Game Footwear Releases

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Taking inspiration from space exploration, the NBA 2012 All-Star Game releases feature a galactic theme on the LeBron 9, Nike Zoom KD IV and Nike Zoom Kobe VII System. Graphics pay homage to the supernova – arguably the most powerful force in the uni...

Nike Basketball: KobeSystem – Level 7 Success at Success

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The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...

Nike Basketball: KobeSystem – Level 6 Beastion

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The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...

Nike Basketball: KobeSystem – Level 5 Domination

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Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...

Nike Basketball: KobeSystem – Level 4 Explosion

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Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...

Nike Basketball: KobeSystem – Level 3 Perception

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Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...

Nike Basketball: KobeSystem – Level 2 Adaptation

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The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for...

Nike Basketball: KobeSystem – Level 1 Success

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Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...

Nike Kobe VII System Supreme “Year of the Dragon” Pack

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After taking a broad glimpse at the 2012 Nike Year of the Dragon releases, the Beaverton camp unveils a comprehensive look into its latest Kobe VII System Supreme thematic release. Boasting an expected majority red upper, the pair features hints of v...

Nike Basketball: KobeSystem “Success for the Successful” Campaign

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In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business...