Unveiled is a more detailed look into the latest colorway in the Nike Zoom Kobe IV franchise. The shoes, dubbed the "4 Rings", play off Kobe Bryant's four championships with a gradient Lakers color scheme. Additional details include a championship ring graphic on the...

Kobe Bryant brings a whole new meaning to the term H.O.R.S.E on the basketball court in his latest escapade with Nike. Adding another promotional Zoom IV commercial to the archives, we get to see a different side of the MVP few rarely do. Check it out!

Having seen a snippet of a recent NIKEiD commercial featuring Kobe Bryant, DJ AM and comedian/actor Mike Epps, the full-length final cut has been unveiled. Featuring similar content as the previous commercial, the new one goes on to feature more action including close-up...

For the imminent launch of the Zoom Kobe IV on NIKEiD.com, Nike has put together a comical commercial featuring DJ AM, NBA superstar Kobe Bryant and actor/comedian Mike Epps. The commercial revolves around a game of H-O-R-S-E with losers giving up a pair of their sneakers....

Reigning NBA MVP and 10-time All-Star Kobe Bryant officially unveiled his fourth signature model in the Nike Zoom Kobe line. The new low cut design, weighing in at 11.6 ounces, is Nike's lightest basketball sneaker ever created. Designed by the legendary Eric Avar, the Zoom...