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Nike Soccer 2011 Holiday Collection

Nike prides itself on providing the latest in sportswear technology, providing the right products for each individual game. The sportswear giant continues its onslaught of innovation with the release of four new soccer models for the 2011 holiday sea...

Nike T90 Laser IV: The Strike Counter

Cross-promoting its updated T90 Laser IV soccer boot, Nike Football adopts an innovative social media marketing effort to promote the updated model. The Strike Counter offers an opportunity for the brand’s audience to record and promote their own per...

Nike T90 Laser IV: Wayne Rooney’s Perfect Strike

Adapting to the technical demands of the modern game, the Nike T90 Laser IV football releases as a new updated fourth generation model. Impressive adjustments of the boot such as a newly configured adaptive shield design on the forefoot, reconfigured...