As if designing specifically for the Greek goddess of Nike to which the sportswear brand derives its name, Osamu Koyama, the designer behind jewelry label Complete Technique, created a gold mold to encompass Nike Snowboarding’s Zoom Force 1. Given the name “American Eagle,” this regal casing spawned from Koyama’s fond appreciation for Japanese animes Saint Seiya and mangas Berserk, forming an underlining theme for the mold. Completing the “American Eagle” with a removable opal pendant at the boot’s front, this piece will likely be on display at Shoeshine Project 2012.

Source: FRESHNESS

This video from Nike Stadiums illustrates what it takes and what it’s like to be in the unusual position of being a snowboarder living in New York. Starring some of Nike’s 6.0 team, the crew heads out from New York in the early morning to give them time to pack, fuel up and drive all the way up where the snow is. As well as their long journey from the Big Apple there is a nice selection of snowboarding material for snowboard enthusiasts.

With the recent launch of the Nike Snowboarding division, we’ve seen some collaborations take form relatively early. Coming on the heels of Stash’s Fat Cap contribution, Danny Kass’ Double Tongue boot will go down as the next release this month. A special mini-site has been created with an amazing psychedelic yellow snow cartoon adventure with artwork by artist Arbito. The Beatles Yellow-Submarine-esque style of animation and illustration taken from the video is replicated on the colorful boots as well as a small selection of apparel. For more information check Nike.com/NikeSnowboarding/DK-YS.

Despite numerous failed attempts before getting Nike SB out of the starting blocks and turning it into a success, attention focuses on Nike Snowboarding as the latest active sports endeavor of Nike launches. Without a doubt the brand possess the technical prowess to create some revolutionary product as well as the marketing expertise. The front runner of the debutant collection is a collaboration with familiar Nike friend Stash with his signature fat cap design is put to use on boots and jacket. A strong assortment of products are available including high performance outerwear and the Zoom Force 1. A full look can be seen at NikeSnowboarding.com.

As Nike Snowboarding embark on their debut collection this season, they’ve looked to promote their products with a number of toy boots. The toy boots represent the same pieces that will be seen in life-size form as they release at select Nike Snowboarding account dealers. With strong AF1 inspirations on the design side of things, we look forward to seeing how Nike fares in the snowboarding arena.

Source: CtotheJL