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fragment design x Nike KD VI PREM ELITE

After working together this year to introduce a collaborative low-top Blazer, Windrunner and Benassi Slide SP – not to mention NikeLab’s Free Mercurial Superfly HTM – Hiroshi Fujiwara has once again teamed up Nike, this time to intr...

A Closer Look at the Nike KD VI Elite Team

For Nike’s third offering for its Elite Team collection, we take a closer look at the KD VI’s that sport Durant’s Oklahoma City colorway. At first glance we see the obvious homage to the Thunder, however this closer look reveals a m...

Nike Basketball 2014 Elite Series “Gold” Collection

“As the playoffs begin on April 19, every game becomes increasingly worth its weight in gold.” With that in mind, Nike Basketball presents “Gold” editions of its 2014 Elite Series footwear. Reflecting the “gold standard&...

Nike Basketball 2014 Elite Series “Hero” Collection

Designed to the real-life superhero-like specifications of LeBron James, Kevin Durant, and Kobe Bryant Nike Basketball presents the “Hero” edition of its 2014 Elite Series footwear. While the “Team” collection offered hyperize...

Nike Basketball 2014 Elite Series Team Collection

As the NBA regular season winds down and the playoffs approach, Nike Basketball presents the Elite Series Team Collection for 2014′s quest for the coveted Larry O’Brien Championship Trophy. Designed to the exact specifications of LeBron J...