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Inside the NIKE iD Boot Room

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While professional football players don’t have the same number of custom colorways as their NBA counterparts, nevertheless they play in the top flight is often rewarded with custom boots made by master craftsman. With much of the top-qualit...

Studio 4°C x Nike Japan present REALCITY Nike iD

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Teaming up with director Koji Morimoto and Studio 4°C, Nike Japan produces another animated short following up on their collaborative success with The Chamber of Fear series in 2005. This time around, the stunning commercial was made to endorse N...

NIKEiD Commercial featuring Kobe, DJ AM and Mike Epps Full Version

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Having seen a snippet of a recent NIKEiD commercial featuring Kobe Bryant, DJ AM and comedian/actor Mike Epps, the full-length final cut has been unveiled. Featuring similar content as the previous commercial, the new one goes on to feature more...

NIKEiD Commercial featuring Kobe, DJ AM and Mike Epps

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For the imminent launch of the Zoom Kobe IV on NIKEiD.com, Nike has put together a comical commercial featuring DJ AM, NBA superstar Kobe Bryant and actor/comedian Mike Epps. The commercial revolves around a game of H-O-R-S-E with losers giving u...

Nike iD | Nike Air Max 90 x Vinti Andrews Pit Bull Dogs

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Having gotten a taste of Vinti Andrews’ surgical creativity just recently with her Windrunner project, Vinti Andrews’ customization skills are to put use once again on two different Nike-themed dogs. A life-size pit bull was created t...

Nike iD Bespoke at Nike Sportswear 21 Mercer

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Offering a more innovative and interactive approach towards their signature iD design studio, Nike will be offering a new by appointment only experience within their 21 Mercer flagship store in SoHo, New York. The Nike iD Bespoke program gives th...

unotre x VNGRD x NIKE iD Air Zoom Moire+ Gift Pack

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Italy’s unotre put together an exclusive friends & family giftpack as the site and store produced two exclusive items. Hitting up Milan’s NIKEiD Studio, they created a yin and yang style Air Zoom Moire+ and partnered it up with a...

Nike iD Shanghai Launch

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In an unprecedented move, Nike iD has now entered into the world’s most populous country offering a premium customized experience for the Chinese public. Much like their earlier counterparts, Chinese consumers will be afforded the same foot...

Nike iD “Be True” Dunk

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Two limited edition Dunks iD’s were made by the South East Asia (SEA) department of Nike. These “Be True” Dunk iD’s were given to local influencers as a gift for their participation in the growing street the scene. 30 pair...