October 23, 2009

NIKEiD App for iPhone and iPod touch

Introducing the new NIKEiD App from the App Store, tapping into inspiration anywhere, anytime and putting millions of designs right at your fingertips using iPhone and iPod touch. NikeiD App delivers the power of product customization right into your hands allowing you to transform Nike product on the go, inspired ... more

May 20, 2009

NIKEiD Bespoke Air Force 1 “Makoto”

The images pretty much speak for themselves, Makoto of Five Star Japan decided it would be cool to throw every imaginable cement print together onto a NIKEiD Bespoke Air Force 1. Keep the comments friendly, haha. more

May 15, 2009

GROTESK x +41 x NIKEiD Bespoke Air Force 1

The 2009 Swiss sneaker event Sneakerness took place last week with two well-known Swiss entities including artist GROTESK (now based out of Brooklyn, New York City) and the creatives over at +41 coming together in the design of a special Bespoke Air Force 1. The two group came up with ... more

April 14, 2009

NIKE iD Royale 32 Final at Nike Sportswear 21 Mercer Street

The culmination of an almost month-long event, the NIKEiD Royale 32 began its final leg as the last two customizing combatants met at the Nike Sportswear 21 Mercer Street store in New York. While previous custom jobs were based on a more generic, computer-based platform, the final event featured the ... more

April 9, 2009

2009 Future Sole Design Contest by NIKE iD

The Future Sole Design Contest continues in 2009 as a leading platform for young, up-and-coming designers to pave their way to a solid career in design down the line. Focusing on the 14-19 year old demographic, the contest which is open now concludes on June 1st, 2009. Winners can receive ... more

April 5, 2009

NIKEiD x Format NY “Show & Prove” Scavenger Hunt

Reminiscent of the old Orchard Street x Nike scavenger hunts five years ago, Format NY have put together what looks to be an interesting event with their very own scavenger hunt with NIKEiD. Aside from the trek across town, special NIKEiD booths will be set up at Format to allow ... more

March 2, 2009

NIKEiD Royale 32

Bringing a competitive aspect to their customizable NIKEiD shoe program, NIKEiD Royale 32 looks to pit the East versus the West in a showdown of design prowess. Two design studios include The Montalbán in Hollywood (West) and the Nike Sportswear Store Mercer St. 21 (East). From each side, select bracket ... more

January 8, 2009

Inside the NIKE iD Boot Room

While professional football players don't have the same number of custom colorways as their NBA counterparts, nevertheless they play in the top flight is often rewarded with custom boots made by master craftsman. With much of the top-quality boots from the Nike football collection like the Total 90, Mercurial Vapor ... more

January 5, 2009

Studio 4°C x Nike Japan present REALCITY Nike iD

Teaming up with director Koji Morimoto and Studio 4°C, Nike Japan produces another animated short following up on their collaborative success with The Chamber of Fear series in 2005. This time around, the stunning commercial was made to endorse Nike iD's newest customization feature, the addition of their classic Blazer ... more

December 30, 2008

NIKEiD Commercial featuring Kobe, DJ AM and Mike Epps Full Version

Having seen a snippet of a recent NIKEiD commercial featuring Kobe Bryant, DJ AM and comedian/actor Mike Epps, the full-length final cut has been unveiled. Featuring similar content as the previous commercial, the new one goes on to feature more action including close-up looks at the Air Yeezy set to ... more