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Nike Magista Available Soon on NIKEiD

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Nike Football sent shockwaves through the football world earlier last month when it unveiled the Magista football boot (seen here). For the first time, Nike engineered its revolutionary Flyknit technology for football and redefined the aesthetic and...

Nike Air Force 1 iD Pony Hair Animal Print Options

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Not bound to only color selection from Nike iD anymore — shown with the previous snake-print option — Nike will now offer a pony hair material for its Air Force 1 low and high models. Presented in a handful of safari-inspired prints, the...

Nike Air Force 1 iD: Elephant Print Option

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New from Nike’s customizable sneaker lab, NIKEiD, comes an addition to their already vast array of fabric and print choices for customers. The Air Force 1 model will now boast an elephant print option for those customizing the legendary sneaker...

Nike iD Air Force 1 Limited Edition Wool Option

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Whether you’re a sneakerhead or not, everyone has seemingly owned a pair of Nike Air Force 1s in their lifetime. It’s a right of passage. Recently, Nike iD has given the consumer the choice of adding wool to their signature “choos...

NIKEiD App for iPhone and iPod touch

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Introducing the new NIKEiD App from the App Store, tapping into inspiration anywhere, anytime and putting millions of designs right at your fingertips using iPhone and iPod touch. NikeiD App delivers the power of product customization right into...

NIKEiD Bespoke Air Force 1 “Makoto”

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The images pretty much speak for themselves, Makoto of Five Star Japan decided it would be cool to throw every imaginable cement print together onto a NIKEiD Bespoke Air Force 1. Keep the comments friendly, haha. Source: Nike Sport...

GROTESK x +41 x NIKEiD Bespoke Air Force 1

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The 2009 Swiss sneaker event Sneakerness took place last week with two well-known Swiss entities including artist GROTESK (now based out of Brooklyn, New York City) and the creatives over at +41 coming together in the design of a special Bespoke...

NIKE iD Royale 32 Final at Nike Sportswear 21 Mercer Street

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The culmination of an almost month-long event, the NIKEiD Royale 32 began its final leg as the last two customizing combatants met at the Nike Sportswear 21 Mercer Street store in New York. While previous custom jobs were based on a more generic,...

2009 Future Sole Design Contest by NIKE iD

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The Future Sole Design Contest continues in 2009 as a leading platform for young, up-and-coming designers to pave their way to a solid career in design down the line. Focusing on the 14-19 year old demographic, the contest which is open now concl...

NIKEiD x Format NY “Show & Prove” Scavenger Hunt

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Reminiscent of the old Orchard Street x Nike scavenger hunts five years ago, Format NY have put together what looks to be an interesting event with their very own scavenger hunt with NIKEiD. Aside from the trek across town, special NIKEiD booths...