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NIKEiD for England Rugby “NEW BLOOD” Air Max 1 Hyperfuse

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To mark the start of the 2011 Rugby World Cup, NIKEiD launches this exclusive England Rugby “NEW BLOOD” Air Max 1 Hyperfuse. Inspired by England Rugby’s black kit that was unveiled back in August, this limited shoe features the new Hyperfuse technolo...

Nike Basketball: Hyperfuse Blender

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Upon the arrival of the Hyperfuse, several years of design and production analysis yielded a sneaker that embodied the qualities of support, ventilation and durability. A beneficial quality to all this was a lightweight profile suitable for the r...

Nike Sportswear 2011 Fall/Winter Air Force 1 Hyperfuse

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New from Nike Sportswear comes some truly eye-catching Air Force 1 Hyperfuse high-tops for the 2011 fall/winter season. Sure to garner an opinion from fans and critics alike, this collection of Air Force 1s features Nike’s innovative Hyperf...

Nike: Tales From the Kitchen – Hyperfuse

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We’ve seen our fair share of Nike marketing materials but this debut from Tales From the Kitchen is one of the most memorable to date. With the recent unveiling of the Hyperfuse in a lifestyle context, the whole story is told through a comi...

Nike Zoom Hyperfuse 2011

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Perhaps best-known for being rocked in neon green by the Celtics’ star point guard Rajon Rondo in last year’s NBA playoffs, the Nike Zoom Hyperfuse will soon be released in a slew of brand new colorways. Taking cues from the popular &...

Nike Sportswear Hyperfuse Preview Event @ London Tramshed

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Last Friday, Nike Sportswear hosted an event at London Tramshed to preview its Hyperfuse collection for Fall 2011. Starting off with an abstract film that highlighted Hyperfuse technology, Nike went on to explore the feature’s three key ele...

Nike Sportswear Dunk Premium Hyperfuse

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Continuing the Hyperfuse festivities, Nike introduces a selection of upcoming Hyperfuse editions of their beloved Dunk silhouette. Following up previews into the Air Max 1, Air Force 1 and Air Max 90 range, Nike keeps the hits coming in full forc...

Nike Present HYPERFUSE – Performance Driving Aesthetic

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Nike presents a new video highlighting the company’s recent implementation of Hyperfuse technology on some of its most iconic footwear models, including the Air Force 1, Dunk, Air Max 1 and Air Max 90. The video above features a visit to Ni...

Nike Sportswear Air Max 90 Hyperfuse

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Following up looks into the Air Max 1 and Air Force 1 range, we take a peek into the Hyperfuse application on Nike’s iconic Air Max 90. Featured in similar color tones as the two previous models, these AM90′s are offered up as tonal r...

Nike Sportswear Air Force 1 Hyperfuse

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Following up on the initially seen Air Max 1 Hyperfuse, Nike Sportswear also apply Hyperfuse technology to its ultra iconic Air Force 1. Much like its performance counterpart, the Air Force 1 version features a three-layer construction that embod...