A subject of intense interest and controversy, the Nike McFly's originally seen in Back to the Future II movie has created a series of grass roots efforts for Nike to produce the shoe. Nike's...

This past Friday, Footlocker's exclusive joint retail venture, Te House of Hoops yielded an ultra limited release featuring a Kobe Bryant player edition release of the Hyperdunk. 24 pairs of the Nike Air Zoom Hyperdunk PE were on hand in 12 home Lakers colors of purple/white and 12 away colors of black/purple. Each pair came partnered with a display case including special numbering and technical specs of the sneaker. The Hyperdunk has garnered much attention as of late for not only its innovative use of Nike's latest technological advancement, Flywire but also a strong promotion campaign spearheaded by Kobe Bryant himself. Source: O Sneaker

Last month, Nike's campaign for the all new Hyperdunk basketball shoe kicked off with a campaign featuring the NBA's 2007/2008 MVP Kobe Bryant leaping over a speeding Aston Martin. Following up on this, Kobe and the Hyperdunk's latest spot also incorporates the Jackass crew with the backdrop featuring a pool filled with snakes. Of course with the inclusion of Jackass, it's more then safe to assume there's some added comedic value involved in the video.