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Nike T90 Laser IV: The Strike Counter

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Cross-promoting its updated T90 Laser IV soccer boot, Nike Football adopts an innovative social media marketing effort to promote the updated model. The Strike Counter offers an opportunity for the brand’s audience to record and promote their own per...

Nike T90 Laser IV: Wayne Rooney’s Perfect Strike

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Adapting to the technical demands of the modern game, the Nike T90 Laser IV football releases as a new updated fourth generation model. Impressive adjustments of the boot such as a newly configured adaptive shield design on the forefoot, reconfigured...

Nike Tiempo Legend IV Elite

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Following a series of brash and highly technical releases, Nike’s soccer division returns to its roots in the release of the Tiempo Legend IV Elite. A boot that incorporates 17 years worth of planning, development and DNA, the new model is...

Nike Soccer: Before Ronaldo & After Ronaldo

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The friendly between the Brazilian National Team and Romania on Tuesday, June 7 marks the final chapter in Ronaldo’s illustrious career wearing the yellow of Brazil. While the enigmatic striker has seen his career close out on relatively lo...

Manchester United 2011-2012 Jersey

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Inspired by the traditional red, white and black, Manchester United will play in a newly designed home kit for the 2011/2012 soccer season. Designed to maximize performance and minimize environmental impact with Nike’s groundbreaking recycled pol...

Nike Mercurial Vapor Superfly III Video

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While the Nike Mercurial Vapor Superfly III has ceded the title of the market’s lightest soccer boot to adidas’s F50 adiZero Prime, nevertheless the boot still represents a highly technical piece of soccer engineering. With a highly s...

Cristiano Ronaldo x Nike CR Mercurial Vapor SuperFly III

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Nike Football bestow upon Cristiano Ronaldo an all-new signature colorway of the Mercurial Vapor SuperFly III. Following up on Cronaldo’s original CR Mercurial SuperFly II, the latest colorway is on a more subtle note to the safari patterns...

XBS x Nike Street Gato XBS Premium

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Launched within the last few months, the Nike Gato was positioned as a futsal and street-based piece of footwear. As it re-emerges, the Gato now takes on a more street-ready demeanor with the help of Nitraid member XBS. Part of the Nike5 collecti...

Nike Football: Who is Superfly?

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Nike Football tease its latest Superfly boot with a short viral video. While the boot has been seen ahead of its official release, the boot continues on with Nike Football’s approach to creating disruptive patterns to help ensure high visib...

Nike Football: CR7 Safari – A Pioneer’s Design featuring Tinker Hatfield

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Earlier this week, the Cristiano Ronaldo x Nike CR Mercurial Superfly II was unveiled to mixed opinions. In this video, Nike’s legendary designer Tinker Hatfield and Nike Football Global Creative Director Andrew Caine speak about this eye-o...