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Nike Basketball: KobeSystem – Level 1 Success

StyleComments ⋅ Jan 23, 2012
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...

Nike Basketball: KobeSystem “Success for the Successful” Campaign

StyleComments ⋅ Jan 14, 2012
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business...

Nike Zoom Kobe VII System “You need the KobeSystem” Video

StyleComments ⋅ Dec 30, 2011
Furthering its recent Kobe VII System Supreme launch, Nike and Kobe Bryant strategically position their latest performance footwear technology promising an impressive degree of athletic successes both on and off the court. Although many more iterati...

Nike Basketball: ALWAYS ON – Amar’e Stoudemire

LifestyleComments ⋅ Dec 20, 2011
It’s valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on...

Nike Stadiums: 10 Paris Bball Stories Video

LifestyleComments ⋅ Dec 8, 2011
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivie...

Nike Stadiums: 10 Paris Bball Stories Trailer

LifestyleComments ⋅ Dec 6, 2011
Many basketball fans don’t typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Fe...

Air Jordan Fly Wade 2 “This is Flight” Commercial

LifestyleComments ⋅ Dec 3, 2011
Conventional wisdom states that “defense wins championship.” In the latest Air Jordan commercial dubbed “This is Flight,” it finds Miami Heat two guard, Dwayne Wade, performing the ever popular chase down maneuver that is a fa...

Nike Zoom KD IV

StyleComments ⋅ Nov 16, 2011
Following an unexpected preview of the Nike Zoom KD IV “Nerf a few weeks ago, Nike today officially unveils its Zoom KD IV – the fourth Kevin Durant signature shoe installment. The Zoom KD IV incorporates a variety of updated technical elements inclu...

Nike Franchise Book

LifestyleComments ⋅ Nov 16, 2011
Founder of Reed Space and Staple Design, jeffstaple and his crew were recently commissioned by Nike to create a unique publication involving Nike NYC Basketball. The 160-page magazine delves into all that is Nike hoops-related within New York City. T...

Nike Basketball: “Basketball Never Stops” – LeBron James “Shine”

StyleComments ⋅ Nov 2, 2011
Fueling its recent “Basketball Never Stops” campaign, Nike Basketball introduces its latest commercial titled “Shine” featuring LeBron James. Primarily driven through video marketing and social media channels, the Basketball Never Stops c...

Black Mamba: Milano Kalibro Kobe Preview

EntertainmentComments ⋅ Sep 29, 2011
Shot in a classic Italian film-noir style, Nike’s latest Black Mamba spot finds Kobe Bryant in Italy, along with a host of other Italian sport standouts including Alberto Aquilani, Marco Belinelli, Gennaro Gattuso, Claudio Marchisio, Marco Mate...

Sneaker Freaker Issue 22

StyleComments ⋅ Sep 13, 2011
Australian-based sneaker magazine Sneaker Freaker calls their latest issue “Mega Issue” for a justified reason. This 22nd edition of Sneaker Freaker delivers 176 pages of features and stories from the world of sneakers. Fans are taken on...

Nike Zoom Hyperdunk 2011 White/Red/Black

StyleComments ⋅ Aug 2, 2011
The Nike Zoom Hyperdunk made waves when it was first released by incorporating flywire technology and a heavily functional mesh composite upper into an ultralight, sleek and attractive high top silhouette. The shoe not only looks great, but it’...

Nike Basketball: Hyperfuse Blender

StyleComments ⋅ Jul 27, 2011
Upon the arrival of the Hyperfuse, several years of design and production analysis yielded a sneaker that embodied the qualities of support, ventilation and durability. A beneficial quality to all this was a lightweight profile suitable for the r...

Nike Basketball Presents BLVD Ice Pop-Up Shop

DesignComments ⋅ Jul 16, 2011
Nike Basketball recently opened the doors to a new pop-up shop located in the basketball hotbed of Harlem. The concept revolves around a large refrigerator and offers a good opportunity for shoppers to step out of the heat and into a cool and ref...