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Nike Basketball & LeBron James “Leave a Message” Commercial

While we’ve just come out from the NBA Finals Game 7, the last 30 seconds of Game 6 were definitive. They almost seemed a moment of collapse, where a once celebrated hero would be doomed to face the disdain of an entire nation, forever calling...

Nike Barkley Posite Max Silver/Gamma Blue

Bringing yet another colorway to Nike’s hybrid Barkley Posite Max lineup, the Oregon-based athletic brand introduces the impending release of a Silver/Gamma Blue hue combo. Combining elements from Nike’s popular Foamposite technology and...

Nike Basketball ELITE Series 2.0+

Eschewing the superhero-inspired aesthetics of the first release in favor of inspiration from the Larry O’Brien Championship Trophy itself, Nike Basketball presents the latest incarnation of the ELITE Series 2.0 – the ELITE Series 2.0+. F...

A Look Inside Nike Basketball T-Shirt Design

Everyone knows that design is about storytelling, and it’s (barely) arguable that any apparel brand is better at telling a tale than Nike. Today, Nike Basketball unveils a look inside of the design process for creating their latest line of T-sh...

The Evolving Uppers of Nike Basketball

Nike Basketball is getting into a retrospective mood as it pushes into its fifth decade with this look back at the way the uppers of its performance shoes have evolved. Starting with the Blazer in 1972, Nike’s designers and engineers have gradu...

Nike Basketball 2013 All-Star Footwear Collection

Nike Basketball is embarking on an extraterrestrial mission for the forthcoming All-Star Game festivities in Houston. The mission control center in Texas, widely know by its radio call sign “Houston,” provides the creative inspiration for a special c...

Nike Basketball: #COUNTONKOBE Video

Here’s a look at Nike Basketball’s first ad in its campaign for the Kobe 8 System. The quaint film, titled “#COUNTONKOBE,” lays down the law and reminds that viewer that he essentially can’t be beaten through its juxtapo...

Nike Basketball Release “Year of the Snake” Versions of the Kobe 8 System and Air Zoom Huarache 2K4

Not content with just the Air Force 1 “Year of the Snake” CMFTs, Nike has also unveiled “Year of the Snake” versions of the Kobe 8 System and Air Zoom Huarache 2K4. First up, the Kobe 8 System which is available in two lifesty...

Nike Basketball Release Christmas Versions of the Kobe 8 System, LeBron X and KD V

As Christmas draws ever-closer, Nike Basketball presents three seasonal versions of the Kobe 8 System, LeBron X and KD V. Kobe’s signature shoe draws inspiration from the rhinoceros viper and features bright red and yellow scales that mimic a C...

Nike Air Max Hyperposite “Tiger Camo”

Consider camouflage’s resurgence complete as the now ubiquitous pattern has made it onto a pair of performance basketball shoes courtesy of Nike. The “Tiger Camo” colorway of Nike’s Air Max Hyperposite features olive Foamposit...