Nike Basketball: KobeSystem – Level 3 Perception
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...
Nike Basketball: KobeSystem – Level 2 Adaptation
The next installment in the ongoing KobeSystem series finds Serena Williams having a breakthrough on day two of the seminar. The former MVP gives the former Wimbledon champ a lesson in adaptation, using a meteor versus the dinosaurs as a metaphor for...
Nike Basketball: KobeSystem – Level 1 Success
Nike Basketball continues its KobeSystem campaign with the first of several upcoming videos breaking down the various facets behind Kobe Bryant’s success. Level 1 sees the former MVP teaching Aziz Ansari a thing or two about dealing with ear...
Nike Zoom Kobe VII System “You need the KobeSystem” Video
Furthering its recent Kobe VII System Supreme launch, Nike and Kobe Bryant strategically position their latest performance footwear technology promising an impressive degree of athletic successes both on and off the court. Although many more iterati...
Nike Basketball: ALWAYS ON – Amar’e Stoudemire
It’s valid to wonder if pro athletes really sport what they endorse or does their on-field preference depend solely upon who provides the largest bid? At an innovative brand such as Nike, athletes are candidly seen in the dopest of the dope on...
Nike Stadiums: 10 Paris Bball Stories Video
From Nike Stadiums and director French Yué Wu comes this short documentary that shines light on the basketball lives of ten different Parisian players. Amongst the players whose stories are told in these 10 short chapters are Stéphane Ashpool, Olivie...
Nike Stadiums: 10 Paris Bball Stories Trailer
Many basketball fans don’t typically find Paris, France a breeding ground for famed hoopers. Which is why Nike Stadium in Paris will present a 10-part series highlighting 10 players, as well as 10 playgrounds, from the fashion-forward city. Fe...
Air Jordan Fly Wade 2 “This is Flight” Commercial
Conventional wisdom states that “defense wins championship.” In the latest Air Jordan commercial dubbed “This is Flight,” it finds Miami Heat two guard, Dwayne Wade, performing the ever popular chase down maneuver that is a fa...
Nike Zoom KD IV
Following an unexpected preview of the Nike Zoom KD IV “Nerf a few weeks ago, Nike today officially unveils its Zoom KD IV – the fourth Kevin Durant signature shoe installment. The Zoom KD IV incorporates a variety of updated technical elements inclu...
Nike Franchise Book
Founder of Reed Space and Staple Design, jeffstaple and his crew were recently commissioned by Nike to create a unique publication involving Nike NYC Basketball. The 160-page magazine delves into all that is Nike hoops-related within New York City. T...
Black Mamba: Milano Kalibro Kobe Preview
Shot in a classic Italian film-noir style, Nike’s latest Black Mamba spot finds Kobe Bryant in Italy, along with a host of other Italian sport standouts including Alberto Aquilani, Marco Belinelli, Gennaro Gattuso, Claudio Marchisio, Marco Mate...
Sneaker Freaker Issue 22
Australian-based sneaker magazine Sneaker Freaker calls their latest issue “Mega Issue” for a justified reason. This 22nd edition of Sneaker Freaker delivers 176 pages of features and stories from the world of sneakers. Fans are taken on...
Nike Zoom Hyperdunk 2011 White/Red/Black
The Nike Zoom Hyperdunk made waves when it was first released by incorporating flywire technology and a heavily functional mesh composite upper into an ultralight, sleek and attractive high top silhouette. The shoe not only looks great, but it’...
