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Nike Basketball ELITE Series 2.0+

StyleComments ⋅ Apr 10, 2013
Eschewing the superhero-inspired aesthetics of the first release in favor of inspiration from the Larry O’Brien Championship Trophy itself, Nike Basketball presents the latest incarnation of the ELITE Series 2.0 – the ELITE Series 2.0+. F...

A Look Inside Nike Basketball T-Shirt Design

StyleComments ⋅ Apr 2, 2013
Everyone knows that design is about storytelling, and it’s (barely) arguable that any apparel brand is better at telling a tale than Nike. Today, Nike Basketball unveils a look inside of the design process for creating their latest line of T-sh...

The Evolving Uppers of Nike Basketball

StyleComments ⋅ Mar 6, 2013
Nike Basketball is getting into a retrospective mood as it pushes into its fifth decade with this look back at the way the uppers of its performance shoes have evolved. Starting with the Blazer in 1972, Nike’s designers and engineers have gradu...

Nike Basketball 2013 All-Star Footwear Collection

StyleComments ⋅ Jan 22, 2013
Nike Basketball is embarking on an extraterrestrial mission for the forthcoming All-Star Game festivities in Houston. The mission control center in Texas, widely know by its radio call sign “Houston,” provides the creative inspiration for a special c...

Nike Basketball: #COUNTONKOBE Video

LifestyleComments ⋅ Jan 18, 2013
Here’s a look at Nike Basketball’s first ad in its campaign for the Kobe 8 System. The quaint film, titled “#COUNTONKOBE,” lays down the law and reminds that viewer that he essentially can’t be beaten through its juxtapo...

Nike Basketball Release “Year of the Snake” Versions of the Kobe 8 System and Air Zoom Huarache 2K4

StyleComments ⋅ Jan 10, 2013
Not content with just the Air Force 1 “Year of the Snake” CMFTs, Nike has also unveiled “Year of the Snake” versions of the Kobe 8 System and Air Zoom Huarache 2K4. First up, the Kobe 8 System which is available in two lifesty...

Nike Basketball Release Christmas Versions of the Kobe 8 System, LeBron X and KD V

StyleComments ⋅ Dec 19, 2012
As Christmas draws ever-closer, Nike Basketball presents three seasonal versions of the Kobe 8 System, LeBron X and KD V. Kobe’s signature shoe draws inspiration from the rhinoceros viper and features bright red and yellow scales that mimic a C...

Nike Air Max Hyperposite “Tiger Camo”

StyleComments ⋅ Nov 13, 2012
Consider camouflage’s resurgence complete as the now ubiquitous pattern has made it onto a pair of performance basketball shoes courtesy of Nike. The “Tiger Camo” colorway of Nike’s Air Max Hyperposite features olive Foamposit...

Nike Basketball: Milano Kalibro Kobe

LifestyleComments ⋅ Feb 24, 2012
Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director’s house, tells the stor...

Pigalle Paris: Nike Stadium “BARBES BASKETBALL” Video

LifestyleComments ⋅ Feb 23, 2012
Pigalle Paris has set up the “Amateur Basketball” project whose aim is to support basketball teams that have both a strong sports and social background. For their first initiative Pigalle has chosen their local team, Goutte d’Or, fr...

Nike Basketball: KobeSystem – Level 7 Success at Success

StyleComments ⋅ Jan 30, 2012
The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...

Nike Basketball: KobeSystem – Level 6 Beastion

StyleComments ⋅ Jan 28, 2012
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...

Nike Basketball: KobeSystem – Level 5 Domination

StyleComments ⋅ Jan 27, 2012
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...

Nike Basketball: KobeSystem – Level 4 Explosion

StyleComments ⋅ Jan 26, 2012
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...

Nike Basketball: KobeSystem – Level 3 Perception

StyleComments ⋅ Jan 25, 2012
Day 3 of the KobeSystem seminar finds the Black Mamba schooling multi-talented Chinese megastar, Wang Leehom about the idea of “perception.” Through a series of pictures on screen, Leehom quickly learns that becoming a “system”...