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Nike Basketball Sample Sneaker Foul Play Results in Federal Investigation

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Now we turn our attention to a recently unveiled internal scandal stemming from Beaverton to the rest of the United States. Nike’s Tung Ho and his predecessor, Kyle Yamaguchi – founder of eyewear label LOOK/SEE – have been named in...

Nike Basketball 2014 Elite Series “Hero” Collection

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Designed to the real-life superhero-like specifications of LeBron James, Kevin Durant, and Kobe Bryant Nike Basketball presents the “Hero” edition of its 2014 Elite Series footwear. While the “Team” collection offered hyperize...

Nike Basketball 2014 Elite Series Team Collection

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As the NBA regular season winds down and the playoffs approach, Nike Basketball presents the Elite Series Team Collection for 2014′s quest for the coveted Larry O’Brien Championship Trophy. Designed to the exact specifications of LeBron J...

Nike Kobe VIII “Prelude”

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When designer Eric Avar set out to create Kobe Bryant’s eighth signature sneaker, one of the Black Mamba’s wishes trumped all else: for the shoe to act as a direct extension of the foot to keep him as close to the court as possible while...

Nike Basketball Store in Japan by Specialnormal

DesignComments ⋅ 8288 Views
Japanese design studio Specialnormal has just completed the interior of Nike Basketball’s flagship store in Japan. A space to showcase the latest and greatest from Nike Basketball, the new space features an “initiative zone” at the...

Nike Zoom Kobe V “Prelude”

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Nike Basketball continues its Black Mamba-centric weekly “Prelude” drops with the debut of the collection’s take on the Nike Zoom Kobe V. Even lower and lighter than the groundbreaking Nike Zoom Kobe IV and originally laced up by th...

Nike Zoom Kobe IV “Prelude”

StyleComments ⋅ 3722 Views
Continuing our weekly look into Nike Basketball’s “Prelude” collection as we work towards the launch of Kobe Bryant’s ninth signature sneaker with the brand, we provide a closer look at the artistically-designed Zoom Kobe IV “Prelude.” With designer...

Nike Basketball LeBron 11 “Away” Commercial

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During last night’s nail-biting loss to the 76ers in what was Miami’s first road game of the year, LeBron James premiered his latest television ad – one that showcased the away version of his 11th signature sneaker with Nike. Walking down the l...

A Further Look at the Nike LeBron 11: Are You Copping?

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The jury is out on the design of LeBron James’s recently unveiled signature, the Nike LeBron 11. Citing the lack of simplicity and cohesion within the complex design, few people have had the chance to see the shoe up close and personal. However...

Nike Basketball & LeBron James “Leave a Message” Commercial

LifestyleComments ⋅ 5989 Views
While we’ve just come out from the NBA Finals Game 7, the last 30 seconds of Game 6 were definitive. They almost seemed a moment of collapse, where a once celebrated hero would be doomed to face the disdain of an entire nation, forever calling...