Nike Barkley Posite Max Silver/Gamma Blue
Bringing yet another colorway to Nike’s hybrid Barkley Posite Max lineup, the Oregon-based athletic brand introduces the impending release of a Silver/Gamma Blue hue combo. Combining elements from Nike’s popular Foamposite technology and...
Nike Basketball ELITE Series 2.0+
Eschewing the superhero-inspired aesthetics of the first release in favor of inspiration from the Larry O’Brien Championship Trophy itself, Nike Basketball presents the latest incarnation of the ELITE Series 2.0 – the ELITE Series 2.0+. F...
A Look Inside Nike Basketball T-Shirt Design
Everyone knows that design is about storytelling, and it’s (barely) arguable that any apparel brand is better at telling a tale than Nike. Today, Nike Basketball unveils a look inside of the design process for creating their latest line of T-sh...
The Evolving Uppers of Nike Basketball
Nike Basketball is getting into a retrospective mood as it pushes into its fifth decade with this look back at the way the uppers of its performance shoes have evolved. Starting with the Blazer in 1972, Nike’s designers and engineers have gradu...
Nike Basketball 2013 All-Star Footwear Collection
Nike Basketball is embarking on an extraterrestrial mission for the forthcoming All-Star Game festivities in Houston. The mission control center in Texas, widely know by its radio call sign “Houston,” provides the creative inspiration for a special c...
Nike Basketball: #COUNTONKOBE Video
Here’s a look at Nike Basketball’s first ad in its campaign for the Kobe 8 System. The quaint film, titled “#COUNTONKOBE,” lays down the law and reminds that viewer that he essentially can’t be beaten through its juxtapo...
Nike Air Max Hyperposite “Tiger Camo”
Consider camouflage’s resurgence complete as the now ubiquitous pattern has made it onto a pair of performance basketball shoes courtesy of Nike. The “Tiger Camo” colorway of Nike’s Air Max Hyperposite features olive Foamposit...
Nike Basketball: Milano Kalibro Kobe
Enzo G. Castellari, cult Italian director of ’70s exploitation movies, introduces us to a hidden treasure taken from his filmography, Milano Kalibro Kobe. The short movie, discovered in the basement of the director’s house, tells the stor...
Pigalle Paris: Nike Stadium “BARBES BASKETBALL” Video
Pigalle Paris has set up the “Amateur Basketball” project whose aim is to support basketball teams that have both a strong sports and social background. For their first initiative Pigalle has chosen their local team, Goutte d’Or, fr...
Nike Basketball: KobeSystem – Level 7 Success at Success
The seventh level and pinnacle of the KobeSystem is dubbed “Success at Success.” In this spot from Nike Basketball, business magnate Richard Branson wonders where else he can possibly go as a man who has already traveled from the depths o...
Nike Basketball: KobeSystem – Level 6 Beastion
The KobeSystem enters its sixth level, Beastion. This latest spot finds the Black Mamba schooling Kanye West on breaking records, becoming more successful and being the best, even if its something he may not want to hear. Are you a different animal&...
Nike Basketball: KobeSystem – Level 5 Domination
Day five of the KobeSystem seminar finds all-time-great wide receiver Jerry Rice getting a lesson in “domination” from the Black Mamba himself. The following things should be dominated: the paint, art, breakfast, cross-overs, karate, the...
Nike Basketball: KobeSystem – Level 4 Explosion
Class is in session for day four of the KobeSystem, which has already seen Aziz Ansari, Serena Williams and Wang Leehom get lessons in success, adaptation and perception. Notable motivational speaker Tony Robbins is next in Kobe Bryant’s crossh...
