the Hue: The Methods of Making with Nate VanHook – Senior NSW Footwear Designer

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What does it take to get behind the doors and grow to be a senior footwear designer at Nike Sportswear? Time, a little bit of luck, and a whole hell of a lot of talent. Nate VanHook is one of the most prolific and talented shoe designers at Nike̵...

Nike Air Yeezy Singapore Launch

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The Nike flagship store in Singapore launched their third and final Air Yeezy colorway last Saturday, as people from all over the region came through to get their hands on a pair. Meanwhile, other festivities took place, as renowned street artist...

Paper Nike Air Yeezy by Filippo Perin

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Having already seen various characters and Air Force 1 installations from Filippo Perin, we now get a closer look into a paper version of the Nike Air Yeezy. The kicks, love them or hate them, are undoubtedly the most hyped sneaker of 2009 thus f...

Nike Air Yeezy Khaki/Pink Colorway Release

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If you aren’t in line for the release of the Khaki/Pink colorway of the Nike Air Yeezys, then you better head out now. These sneakers will be dropping this Saturday and folks all over the country have started to line up. In the meantime, he...

Kanye West x Louis Vuitton & Nike “Toys R Us” Preview

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A candid behind the scenes video features Yeezy showing off some of this year’s biggest sneaker developments he’s been a part of. Taking place at the Kinda Like A Big Deal video shoot, Yeezy and crew including Pusha, Ibn take a video...

Qubic x Nike Sportswear New Zealand “Where Are You Yeezy” T-shirt

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Frank Liew and the crew over at Qubic are preparing for the one and only New Zealand launch of the original Air Yeezy in the next few days. Together with Nike Sportswear, they’ve created an exclusive t-shirt for the launch. The “Where...

Nike Sportswear Air Yeezy Net/Net Preview

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In what is considered to be the third and last chapter of the Nike Sportswear Air Yeezy collection for the time being, a preview of next month’s final release has surfaced. The shoes have begun to arrive at select retailers in the Net/Net c...

Nike Sportswear Air Yeezy Melbourne Launch

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The Down Under roll-out of the Nike Sportswear Air Yeezy in the first colorway went down without a hitch a special “Night of the Yeezy” party took place in Melbourne, Australia. With a visual theme matching the futuristic Yeezy itself...

Standard x Nike Air Yeezy Black/Pink Release

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As many people set their sights on the sophomore colorway of the Nike Sportswear Air Yeezy in black/pink over the last few days, the good people over at Standard lined up an interesting element to their release. With some people camping for upwar...

Nike Air Yeezy Black/Pink Release Reminder

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For all of the sneakerheads that have been living under a rock, tomorrow marks the release of the second colorway in the Nike Air Yeezy saga. Having seen how hectic the first drop was, we wouldn’t expect anything less from this black/pink r...

Nike Air Yeezy Fire Red Colorway

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Alongside the already confirmed Nike Air Yeezy colorways, we get a peek at a fourth installment in the mega hyped series which was revealed last night at the Nike TPE 6453 Opening. Although there’s no news pertaining to a release date/avail...

Kanye West Appreciation Shout-Out & Air Yeezy Video Round-Up

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The mass euphoria over this past week’s Nike Sportswear Air Yeezy drop has somewhat subsided I think, and with it brought a number of individuals who put together a number of video recaps. Grabbing the insights and opinions of many different pe...

Nike Air Yeezy Launch Worldwide Recap

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After countless spottings, rumors, and teasers, the Nike Air Yeezy officially made its debut yesterday to sneaker enthusiasts and fashionistas worldwide. Showcasing its broad appeal and historic importance, the release drew massive lines globally...

UNDFTD presents Nike Air Yeezy Giveaway Raffle

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The lines have started forming for what is by far the most sought-after and highly hyped shoes in recent memory. What is even crazier is that in a recent interview, numbers for production were pegged at 9,000 pairs, not a small limited release by a...

Nike Air Yeezy makes an apperance at SXSW Music Festival

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With all of the hoopla still surrounding Nike’s Air Yeezy, we catch a glimpse of various Hip-Hoppers rocking the highly scouted yet unreleased Kanye West-endorsed hi tops. Included performers caught sporting the kicks included Bun B, GLC wi...