Although images of these have been surfacing around the net, we finally get a clearer look into the Christmas Edition of the highly welcomed Nike Air Max LeBron VIII. Consisting of a mostly red upper, the kicks feature plenty of intricate detailing throughout the uppers,...

Images of the Nike Air Max LeBron VIII “China” edition have surfaced, and the theme of the white lion plays throughout. The kicks are predominantly white with sport red accents on the sock liner, swoosh lining, and speckled effects across the air sole unit. The white...

As promised, the Lebron VIII is here. Combining the supportive and flexible fly wire with a Max Air 360 unit for cushioning and impact, the basketball sneaker is a technical model, designed to be both lightweight and comfortable, all the while built for performance on the...

Nike and Basketball star LeBron James have just received three one-of-a-kind customized versions of his latest signature shoe as a gift from local Paris artists “Nyno” and “The Mayor”. Each limited-edition style includes an image from the Lionsgate film, “More Than...

the.LIFE Files caught up with LeBron as they discussed a variety of issues pertaining to LeBron James' life outside the court including his relationships and the branding of LeBron James himself.