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NBA Christmas Day Air Max LeBron VII & Zoom Kobe V

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Christmas day usually provides new editions, colourways or twists of basketball sneakers and this year was no different. December 25 was of course a special day this year, not least because we got to see the Christmas Air Max LeBron VII’s and Cha...

Nike Basketball LeBron James VII “Think Pink”

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As part of a year-round titled “Box Out Breast Cancer”, LeBron James recently donned a special pair of LeBron James VII signature basketball shoes. Pink has long symbolized the ongoing battle against breast cancer as two different col...

Nike Basketball Air Max LeBron VII NFW “Red Carpet” Quickstrike

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Nike’s innovative yet simplistic Flywire technology has seen itself at the center of numerous high-performance sneakers from Nike since its inception. However a trend that has seen itself over a few different performance basketball sneakers...

Nike Air Max LeBron VII NYC Artist Series

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Continuing the artist series efforts for LeBron James’ latest signature sneakers, we get a look into the NYC version, created by local artist Tomokazu Matsuyama. Focusing heavily on a reincarnation theme, Matsuyama encrusted 700 Swarovski c...

Nike Air Max LeBron VII

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Today marked the unveiling of LeBron James’ latest signature basketball shoe, the Nike Air Max LeBron VII. The shoe as you would imagine combines many of Nike’s most notable performance elements such as Max Air (a new specially tuned...