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Nike Sportswear Air Max BW Gen II

After being introduced in the spring of 2010, Nike Sportswear continue on with their re-modeled Air Max BW Gen II. Inspired by the original Air Max BW, its contemporary brother the Gen II included a Torch upper for greater breathability as well a...

Kronk x Nike Sportswear Air BW Gen II “True Colors”

South African artist Kronk was thrusted into the global spotlight following his participation in Nike’s “True Colors” campaign which paired select nations with the theme of applying football-related themes through the Nike Sport...

Nike 2010 Spring Air Max BW Gen II

The latest from Nike’s Spring 2010 offerings begin to hit retail accounts. A highlight of these drops is the reincarnation of the iconic Air Max Classic BW, reworked for 2010 with Nike’s Torch technology and featuring a familiar black...

Nike Sportswear: Jesse Leyva Talks 2010 Footwear Technology and Torch

Nike Sportswear’s Global Design Director Jesse Leyva talks about Torch and the innovations surrounding Nike Sportswear’s 2010 footwear line. The 3-layer Torch fabric makes its debut on a re-modeled classic, the Air Max BW Gen II which...