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Nike Sportswear Air Max BW Gen II

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After being introduced in the spring of 2010, Nike Sportswear continue on with their re-modeled Air Max BW Gen II. Inspired by the original Air Max BW, its contemporary brother the Gen II included a Torch upper for greater breathability as well a...

Kronk x Nike Sportswear Air BW Gen II “True Colors”

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South African artist Kronk was thrusted into the global spotlight following his participation in Nike’s “True Colors” campaign which paired select nations with the theme of applying football-related themes through the Nike Sport...

Nike 2010 Spring Air Max BW Gen II

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The latest from Nike’s Spring 2010 offerings begin to hit retail accounts. A highlight of these drops is the reincarnation of the iconic Air Max Classic BW, reworked for 2010 with Nike’s Torch technology and featuring a familiar black...

Nike Sportswear: Jesse Leyva Talks 2010 Footwear Technology and Torch

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Nike Sportswear’s Global Design Director Jesse Leyva talks about Torch and the innovations surrounding Nike Sportswear’s 2010 footwear line. The 3-layer Torch fabric makes its debut on a re-modeled classic, the Air Max BW Gen II which...